Trade Marketing

Trade Marketing & Customer Development Specialist

Apply locations Italy time type Full time posted on Posted Yesterday job requisition id JR26089

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led , resilient , and positive because we expect pace and agility . We insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact.

The Challenge

We are looking for a Trade Marketing and Customer Development Specialist for Italy , with a big passion for biscuits and exciting new challenges within an agile and young set-up .

You will be part of the beginning of a successful journey and have the concrete opportunity to make a difference.

The position entails

We are seeking a committed and passionate Trade Marketing & Customer Development Specialist to help drive and further grow our business across Italy and build new opportunities in addition to the already well-established biscuits business.

Reporting to the Country Lead, the primary focus of the role will be to drive the relationship with the distributor in charge of our product ranges in GDO and work on specific projects in new categories.

New exciting projects will become live in the coming months, so this role offers the chance to have a real influence in the setup of new business opportunities.

Your main responsibilities

• Maximize the potential of new categories by creating and implementing marketing and commercial strategies in cooperation with the Country Lead and pladis central Marketing.
• Build new Route to Market (RTM) for new product categories and effectively develop third party distributor business partnerships.
• Drive category management through Nielsen data and market research, in cooperation with the distributor and with support from the regional marketing.
• Provide distributors and retailers with convincing arguments about pladis business plans and drive the implementation.
• Ensure that sales and marketing strategies deliver the short and long term P&L targets, take corrective action when and where necessary, and avoid overspend through strict investment monitoring.
• Manage financial and administrative workflow with the current distributor of biscuits range and several vendors (payments, invoicing, overdue, etc.).
• Take care of demand planning and service level in cooperation with central Customer Service.
• Undertake ad hoc projects with local and/or international scope.

What do you bring?

• 2-3 years working experience in an FMCG Company / GDO.
• Proven business analysis and/or business development working experience.
• Proactive attitudes and capabilities to work autonomously on dedicated projects.
• Demand planning and customer service experience will be a plus.
• Attitude to work with numbers, mastery of Excel and PowerPoint.
• Relevant and completed university education.
• English knowledge at C1 level.

What we offer

Working for pladis means challenging jobs, career opportunities, and an inspiring environment that allows you to enhance your personal development. Pladis recognizes that the ongoing success of the company depends on the continued development and engagement of our employees and pursues a fair and competitive remuneration policy, recognizing individual and team competencies and performance.

Job Location: Bologna (full-remote)

Who are we?

pladis is one of the world's leading snacking companies. We are the proud steward of over 300 years of family baking and confectionery experience. A worldwide community with 16,000 colleagues around the world. Each of us brings our experience in happiness. Each of us is unique, but we find each other as a family of bakers and chocolatiers, hardworking, with pride and purpose. After all these years we believe that biscuits and chocolate bring people together. We are pladis. We bake Happiness. Happiness with every bite.

pladis succeeds because of people like you. People who wake up in the morning excited to get to work. Who believe in themselves and their potential. Who want to grow as part of a global community of like-minded colleagues.

pladis colleagues care deeply about being the best. About winning, staying the course, and never giving up. Whichever part of the world we’re in, whatever our role. Whether we’re baking, working in HR, finance, marketing, or many other areas – we win as one pladis team.

And while we’re all unique, we share something in common. It’s the code by which we live and work. We call it our ‘Winning Traits & Behaviours’: Purpose Led , Agile , Collaborative , Positive , and Resilient . Five aspects of pladis life that define who we are, how we interact, and get things done.

If pladis sounds like the place where you can thrive and help write the next chapter in our growth story, then check out opportunities around the world and follow us for the latest information from our teams.

Diversity and inclusion is central to everything we do and is reflected across our business. pladis brings together brands and people from around the globe – and this diversity is our great strength.

We’re an equal opportunities employer and believe in encouraging an inclusive environment where we celebrate diversity of thinking and respect everyone’s distinctive qualities and perspectives.

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidates to be considered for this vacancy, you must have agreed to, and signed, our terms of business. We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.

About Us

pladis is one of the world’s fastest growing snacking companies and home to much loved brands including McVitie’s, GODIVA, and Ülker. pladis also owns regional brands Jacob’s, Go Ahead, Flipz, Turtles, BN, Verkade, and many more products across sweet and savoury biscuits, wafer, cake, and chocolate.

Formed in 2016, pladis is the proud steward of over 300 years of family baking and confectionery experience. The expertise of our 16,000-strong global workforce spans 27 bakeries across 11 countries and is united by our purpose: to ‘bring happiness with every bite’.

As a responsible business delivering the highest quality products and exceptional service, pladis’ products have the potential to reach more than four billion people across the world.