Marketing Manager EMEA Retail

Marketing Manager, EMEA Retail & Wholesale
We are looking for an experienced and commercially driven Marketing Manager, EMEA Retail & Wholesale , based in Milan, to lead the development and execution of regional marketing strategies.

This role requires a highly connected, internationally minded professional with a strong background in luxury, ideally within the fashion industry. The ideal candidate combines strategic thinking with a hands‐on approach and, most importantly, brings a strong personal network, deep market knowledge, and a proactive attitude toward client development and high‐level relationship building.

A key focus of the role is the creation and expansion of a new, qualified client network across EMEA, leveraging partnerships, events, and exclusive environments aligned with the brand's positioning.

Key Responsibilities – Marketing & CRM

Develop and execute EMEA marketing strategies, aligned with brand positioning and global guidelines, driving new client acquisition within high‐value luxury environments.

Build and expand strategic relationships with hotels, concierges, private clubs, luxury venues, high‐profile events, sports/lifestyle events, and exclusive retail communities, personally representing the brand at key events across Europe.

Create internal tools to translate these relationships and networking into concrete business opportunities.

Act as strategic marketing advisor to Retail and Wholesale partners, planning and negotiating co‐op marketing agreements and developing joint business plans with key wholesale clients.

Support execution of the EMEA CRM & Clienteling strategy, acting as key liaison between HQ and local markets, translating global CRM strategies into local actions that drive client retention, loyalty, and business growth.

Monitor and optimize client‐driven sales performance through client contacts, outreach activities, and appointments, analyzing client data to identify retention, loyalty, and growth opportunities.

Coordinate with stores on client development and engagement actions, overseeing the execution and quality of outreach campaigns and tracking adoption of clienteling activities at store level.

Coordinate client invitation processes for events, fashion shows, and key brand activations.

Key Skills

Organize and execute high‐profile events, product launches, client activations, collaborations, and third‐party partnerships aimed at client acquisition and retention (with strong focus on VIC clients).

Oversee regional marketing budgets with a strong focus on ROI, efficiency, and impact on sales performance.

Collaborate closely with Sales, Retail, CRM, and Merchandising teams to ensure a seamless omnichannel customer experience.

Monitor market trends, competitive landscape, and consumer insights to identify new growth opportunities.

Continuously analyze marketing performance and provide actionable, business‐driven recommendations.

Required Qualifications & Experience

Bachelor's degree in Marketing, Business Administration, Communications, or related field.

Minimum 5+ years of marketing experience within luxury brands (preferably fashion or hard luxury), across multiple EMEA markets in an international environment, with particular preference for Milan, London and Paris.

Strong background working with wholesale clients and distribution partners, with demonstrated success in developing marketing strategies that deliver both brand growth and commercial results.

Solid experience in luxury event planning and execution, with a strong focus on client acquisition, and an established network within the European luxury ecosystem, including events, venues, and key industry players.

Strong understanding of VIC acquisition and relationship‐building strategies.

Strong financial acumen, with experience managing marketing budgets and clear ROI accountability.

Excellent negotiation, influencing, and stakeholder management skills.

Fluency in Italian and English required; additional European languages are a plus.

Availability to travel extensively across EMEA.

Strong networking and relationship‐building mindset, with a client acquisition and business development orientation.

Deep knowledge of the European luxury ecosystem and events landscape.

Strategic thinking with strong commercial focus, combined with a budget management and ROI‐dr