Marketing Manager EMEA Retail

Marketing Manager, EMEA Retail & Wholesale

We are looking for an experienced and commercially driven Marketing Manager, EMEA Retail & Wholesale, based in Milan, to lead the development and execution of regional marketing strategies.

This role requires a highly connected, internationally minded professional with a strong background in luxury, ideally within the fashion industry. The ideal candidate combines strategic thinking with a hands‑on approach and, most importantly, brings a strong personal network, deep market knowledge, and a proactive attitude toward client development and high‑level relationship building.

A key focus of the role is the creation and expansion of a new, qualified client network across EMEA, leveraging partnerships, events, and exclusive environments aligned with the brand’s positioning.

Key Responsibilities – Marketing & CRM

• Develop and execute EMEA marketing strategies, aligned with brand positioning and global guidelines, driving new client acquisition within high‑value luxury environments.
• Build and expand strategic relationships with hotels, concierges, private clubs, luxury venues, high‑profile events, sports/lifestyle events, and exclusive retail communities, personally representing the brand at key events across Europe.
• Create internal tools to translate these relationships and networking into concrete business opportunities.
• Act as strategic marketing advisor to Retail and Wholesale partners, planning and negotiating co‑op marketing agreements and developing joint business plans with key wholesale clients.
• Support execution of the EMEA CRM & Clienteling strategy, acting as key liaison between HQ and local markets, translating global CRM strategies into local actions that drive client retention, loyalty, and business growth.
• Monitor and optimize client‑driven sales performance through client contacts, outreach activities, and appointments, analyzing client data to identify retention, loyalty, and growth opportunities.
• Coordinate with stores on client development and engagement actions, overseeing the execution and quality of outreach campaigns and tracking adoption of clienteling activities at store level.
• Coordinate client invitation processes for events, fashion shows, and key brand activations.

Key Skills

• Organize and execute high‑profile events, product launches, client activations, collaborations, and third‑party partnerships aimed at client acquisition and retention (with strong focus on VIC clients).
• Oversee regional marketing budgets with a strong focus on ROI, efficiency, and impact on sales performance.
• Collaborate closely with Sales, Retail, CRM, and Merchandising teams to ensure a seamless omnichannel customer experience.
• Monitor market trends, competitive landscape, and consumer insights to identify new growth opportunities.
• Continuously analyze marketing performance and provide actionable, business‑driven recommendations.

Required Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Minimum 5+ years of marketing experience within luxury brands (preferably fashion or hard luxury), across multiple EMEA markets in an international environment, with particular preference for Milan, London and Paris.
• Strong background working with wholesale clients and distribution partners, with demonstrated success in developing marketing strategies that deliver both brand growth and commercial results.
• Solid experience in luxury event planning and execution, with a strong focus on client acquisition, and an established network within the European luxury ecosystem, including events, venues, and key industry players.
• Strong understanding of VIC acquisition and relationship‑building strategies.
• Strong financial acumen, with experience managing marketing budgets and clear ROI accountability.
• Excellent negotiation, influencing, and stakeholder management skills.
• Fluency in Italian and English required; additional European languages are a plus.
• Availability to travel extensively across EMEA.
• Strong networking and relationship‑building mindset, with a client acquisition and business development orientation.
• Deep knowledge of the European luxury ecosystem and events landscape.
• Strategic thinking with strong commercial focus, combined with a budget management and ROI‑driven approach.
• Excellent communication and presentation skills.
• Ability to operate in a fast‑paced, dynamic luxury environment.

Goals

• Expansion of a high‑quality client network across EMEA markets, with strong brand presence within key luxury events and environments in Europe.
• Measurable growth