E-commerce and Digital Marketing Specialist
3 settimane fa
WHO WE ARE We are an Italian manufacturing company with an international presence, active for over 75 years in the mechatronics sector. We design and produce volumetric pumps, proportional valves, and fluid control systems for the industrial, food & beverage, automotive, and medical sectors. We operate in B2B environments that are complex and highly technological, with a company culture oriented toward continuous innovation, experimentation, and excellence. THE ROLE We are looking for a Digital Marketing Specialist with solid experience in communication and lead generation in B2B contexts. Whoever joins this role will become an integral part of the Marketing team, and will be responsible for designing, executing, and optimizing digital activities for lead generation and brand positioning through content, campaigns, and automated tools. MAIN RESPONSIBILITIES Create multichannel B2B content (landing pages, newsletters, social media content, etc.). Optimize content for search engines (SEO) and contribute to organic positioning. Design and implement lead generation campaigns (online and offline), aligned with a B2B funnel logic. Conduct interviews with clients and prospects to gather insights and strategic content. Work with and optimize CRM and marketing automation tools (e.g., HubSpot, Salesforce, ActiveCampaign or similar). Use AI tools and prompting techniques to support marketing activities. Monitor campaign performance and optimize based on KPIs. Collaborate with the sales team to ensure alignment between marketing and conversion. REQUIREMENTS Degree and / or postgraduate qualifications / master's in Digital Marketing and / or Artificial Intelligence. At least 4 years of experience in similar roles, gained in international digital marketing agencies or in multinational companies in high-tech sectors. Experience in multi-country projects is a plus. Excellent command of English (minimum B2 level). Proficient in digital tools and performance analysis, with a strong data-driven mindset. KEY PERSONAL QUALITIES Results-oriented and open to experimentation. Autonomy, proactivity, and ability to manage multiple projects simultaneously. Ability to thrive in a fast-paced environment with constantly shifting priorities. WHAT WE OFFER The stability of an Italian company with international recognition in its reference markets. A stimulating and constantly evolving work environment, with high-impact and challenging projects. Smart working : 1 day per week.
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