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Senior Data Analyst
4 settimane fa
Your mission Impact Measurement & Insights - Go beyond reporting: assess why something worked (or didn't) using controlled experiments, causal inference, and advanced analytics - Provide decision-making clarity – not just reports Cross-Brand Marketing Analytics - Enable marketing analytics across multiple brands - Own attribution modeling and campaign performance tracking across channels like Influencer, Performance, CRM, and emerging opportunities - Build scalable systems to measure, compare, and improve marketing ROI Behavioral Analysis - Analyze user journeys, conversion funnels, and behavioral signals - Uncover patterns that influence acquisition, retention, and roadmap planning Modeling & Experimentation - Design and execute A/B tests and CRO initiatives - Apply regression analysis, experimentation frameworks, and other statistical methods to support product & marketing growth Mentorship & Technical Sparring - Mentor fellow analysts and contribute to a strong, collaborative analytics culture - Help raise standards across methodology, communication, and documentation Data Products & Standards - Build and maintain robust models and visualizations – focused on clarity and action, not dashboards for the sake of dashboards - Improve internal workflows, tooling, and documentation standards with the broader data team Your profile Here's what you will take care of As a Senior Data Analyst (m/f/d), you will take an active role in shaping marketing decision across multiple brands within the 7NXT Health Group (BuddyFit, Gymondo & 7Mind). Reporting directly to the Head of Data, you will partner closely with Marketing & Product Managers, Heads of Marketing and cross-functional leadership to drive insights that truly matter and making campaignes succesful – moving beyond surface metrics and dashboards to challenge assumptions, guide decisions and measure real business impact. Skills & Requirements You are a data-driven marketing professional who combines technical expertise with a strategic mindset. - Education: A Master's degree (or equivalent practical experience) in Data Science, Computer Science, Economics, Statistics, Marketing Analytics, or a related field. - Marketing Analytics Expertise: 5-7 years of experience in digital marketing (or equivalent knowledge gained through projects or work), business intelligence, or a related field, with a strong understanding of attribution modeling, A/B testing, CRO methodologies, and digital marketing strategies. - Technical Skills: Proficiency in advanced SQL and dbt (or the ability to quickly learn and adapt to these tools), along with experience using industry-grade visualization tools like Tableau; Python experience is a plus. - MarTech Mastery: Hands-on experience with platforms like Google Analytics, Firebase, Google Tag Manager, Rudderstack, Adjust, and A/B testing tools (e.g., VWO, Amplitude). - Marketing Platform Experience: Familiarity with tools such as Meta Business Manager, Google Ads, Microsoft Ads, and CRM tools like Braze, Zoho, or Emarsys. - CRO Knowledge: Proven track record in running and analyzing A/B tests and driving user journey improvements through data insights. - Collaboration and Communication: Excellent communication and stakeholder management skills to align teams and present insights effectively. - Strategic and Analytical Mindset: A proactive problem solver who can derive actionable insights from complex data and align them with business goals. What we offer • Possibility of vertical growth: you won't find any corporate career scheme, if you contribute to the success of the products we launch, you will directly profit in terms of career and compensation. • Youthful and easy environment, we like to have fun and we believe in the importance of the team. You will find a very special working environment and a very close and tight team. • Growth-oriented mentality: we are very, very ambitious. You will find colleagues who want to push you to the limit, and you will be triggered by this stimulating environment. #J-18808-Ljbffr
