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Business Analyst CRM

3 mesi fa


Roma, Lazio, Italia Confidenziale A tempo pieno
Desideriamo entrare in contatto con profili che abbiamo i seguenti requisiti:
Esperienza da 1 a 3 anni nello stesso ruolo o in ruolo affine;
Laurea in materie economiche/statistiche o titolo equivalenti;
Conoscenza della piattaforma CRM Salesforce ;
Conoscenza delle tecniche di estrazione e analisi dati anche con query SQL, dei software didata visualization (PowerBI, Tableu, Datorama) e delle soluzioni integrate di MarketingAutomation (Salesforce Marketing Cloud);
Ottima conoscenza della lingua inglese e del pacchetto Office, in particolare Excel ePowerPoint;
Randstad Talent Selection la divisione di Randstad Italia specializzata nella Ricerca & Selezione di figure qualificate.
Il nostro cliente unimportante azienda leader nel settore del trasporto aereo e ci ha incaricato di ricercare una figura di
BUSINESS ANALYST CRM con unacomprovata esperienza in ambito di disegno, implementazione e gestione di soluzioni CRM ed
esperienza in customer data analysis su DB.
La risorsa da inserire si occuper di:
Analizzare, segmentare, valutare su larga scala le opportune basi dati-utenti, per aumentarne ilbacino e redditivit per lazienda, profilando la customer base attuale e pregressa;
Operare direttamente sulle piattaforme preposte in azienda per ottenere quanto gi acquisito alivello di dati e informazioni, e analizzarli per trovarne ricombinazioni di valore a supporto degliobiettivi degli altri team business;
Indirizzare lo sviluppo e lottimizzazione delle piattaforme e degli strumenti tecnici necessari alraggiungimento dei propri obiettivi, e promuovere attivamente le migliori iniziative diautomazione e condivisione interna e cross-funzione dei dati CRM di rilevanza business;
Armonizzare lazione dei vari team aziendali nellazione di CRM, mantenendo alti i livelli dicooperazione tra di loro;
Definire, sviluppare e monitorare il reporting legato alle attivit di CRM e di Customer Insight.