Market Research Specialist- Temporary

1 settimana fa

Vimercate, Lombardia, Italia Haier Europe A tempo pieno
Job Posting Title

Market Research Specialist

  • Temporary
The challenge

An exciting opportunity has arisen to contribute to the development of the Marketing Team at Haier Europe. The Company is on a journey to achieve ambitious business growth and leadership objectives in the region, and we

need someone who is passionate, proactive, selfdriven and motivated to join a team of open-minded individuals.

We are looking for an individual who demonstrates the core values of the Haier's attitude:
entrepreneurship and innovation, zero distance to consumers and IoT & Ecosystem thinking.


A true change agent with an agile approach thriving for idea contamination and with a hyper-collaborative approach that breaks silos and creates an open ecosystem.

What you will do


The market research specialist scope is to bring to life Haier Europe's mantra "Zero Distance to Consumer" by managing and conducting a wide range of multi-country projects to support product innovation, go-to-market and customer experience.

In this position, she/he will work closely with the European Product Line Marketing teams as well as with the Brand, IOT, Design and Digital teams.


In particular:

  • Supervise and execute all phases of market research studies carried out both with the support of external agencies and completely in house
  • Collect and prepare briefing, project design, methodology selection, questionnaire and moderation guide preparation, programming, analysis, report writing and presentation;
  • Collaborate with external agencies and partners;
  • Manage relationships with internal stakeholders;
  • Manage research budget;
  • Occasionally run desk analysis;
What you need to succeed

Must have:

  • Knowledge of different type of researches: idea screening, concept tests, design tests, pricing tests, conjoint analysis, U&A, segmentations, claim tests, pre and post campaign tests, marketing & media effectiveness studies, NPS, customer satisfaction, UI/UX tests, etc.
  • Exceptional written and oral communication abilities;
  • Strong analytic skills
  • Good project management and planning skills
  • A proven track record of turning data into insights and actionable recommendations
  • Able to connect the dots with info coming from different sources
  • Advanced with Excel and PowerPoint
  • Familiar with survey building tool such as Getfeedback, SurveyMonkey, Toluna, etc.

Nice to Have:
Knowledge of statistical modeling and analysis and digital analytics;

Education:

Degree in Marketing or Economics or Statistics

Languages:
Fluent in English and Italian

Soft skills:
Self-Motivated and proactive, team working spirit, good communicator

Haier Europe is an Equal Opportunity Employer.

Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.

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