Interfit Marketing Advisor

About Us:

We are Yokohama TWS, a leading global supplier of tires and complete wheels for the agricultural, material handling, construction, motorcycles segments.

We design and manufacture tire and wheel solutions made for the future.

With a combination of value, safety and ease, our solutions provide a more productive and sustainable performance our customers demand.

We pair the expertise and power of our global reach with the care and knowledge of local proximity. This brings innovation, technology and sustainability together to answer the specific needs of our customers. All while continuing to reduce our and their impact on the planet. Our people take ownership to deliver on this promise every day.

We are a global Company with a local reach, operating in more than 50 Countries worldwide with 6.700 employees of 40 different nationalities, 14 state-of-the-art plants and 4 innovation centers.

We are part of Yokohama Rubber Co., Ltd., a global leader in the tire industry with 860.5 billion yen in revenues (approx. 6 billion euro), over 28,000 people around the globe and with operations in more than 120 countries.

If you have an entrepreneurial mindset, enjoy taking responsibilities and getting things done in the right way, join us We are plenty of opportunities to grow and develop in a truly dynamic and easy-going environment.

About the job:

As Interfit Marketing Advisor you will be responsible for the implementation of the global marketing and communication activities to support the Interfit business in collaboration with the Global Interfit Director.

In this role, you will collaborate with Regional/Country Interfit coordinators and Marketing Managers to define and execute the marketing plan in each country where Interfit operates.

Tasks & Responsibilities:

• Branding: collaborate with Central Marketing to define Interfit branding guidelines and prepare all materials to support Interfit countries for the execution. Work closely with Interfit countries about branding activities on signages, trucks, uniforms, locations,...
• Creation of Interfit focused contents: texts, images, videos, testimonials, web copy, social media messages
• Create global Interfit literature and support each market in creating local material
• Interfit website management: contents, traffic analysis, translations, enquiries. Collaborate with external IT partner to enhance the website
• Develop comarketing global and local material with key customers
• Support the preparation of local events and exhibitions where Interfit will be present

Competencies:

Excellent writing skills. Analytics and editing skills

Fluent in English

Good command of Google Analytics / Google AdWords

Good understanding of web and Social Media trends and dynamics

Advanced knowledge of Microsoft Office. Proficient in Adobe Creative Suite or Photoshop is a plus.

Education and Experience:

BA / BS required:
Degree in Business, Marketing, Communications highly preferred

Previous experience in Marketing / Communication (+5 years)

Previous experience in multinational companies (B2B industries is a plus)

Hands-on experience in managing the design and the creation of marketing material

Experience of managing digital companies and creative agencies.

Behavioral Characteristics:

Communication and presentation skills

Ability to drive and manage complex projects

Ability to self-motivate and work independently

Budget detailed management

Attitude to live and work with multicounty - multicultural teams

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