Customer Marketing Manager, Mixology

1 settimana fa

Provincia di Cuneo Piemonte, Italia Campari Group A tempo pieno

Date:
Feb 8, 2023- Location: Shangai, CN- Additional Location:

  • Function: Marketing
  • Seniority Level: Mid-Senior level
  • Employement type: Permanent
  • Workplace Type: Hybrid
  • Company: Campari Beijing Trading
    General Description


Campari Group is the sixth-largest player worldwide in the premium spirits industry, with a portfolio of over 50 premium and super premium brands, including Aperol, Campari, SKYY, Wild Turkey and Grand Marnier.

The Group has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.


The Channel Activation Manager role is focused on contributing to the development of Campari Group's portfolio in the on-trade by driving penetration in the target outlets, and ensuring proper brands education and world-class execution of visibility / promotional activities in the distributed outlets.

The incumbent has a passion for mixology, demonstrated through knowledge of cocktails, tastes and on-trade trends. Although this is not strictly a commercial role, a working knowledge of how on-trade outlets operate (i.e. menu creation, brand selection etc) is critical.

Key Responsibilities and Activities:

The role will be - at least initially - focused on Shanghai, with the opportunity to further develop and cover a wider geographical scope, managing:

Bartenders engagement and education

  • Lead And Manage Brand Advocates Team
  • Partner with the key local bartenders and to nurture and execute dialogue content to identify potential issues/opportunities
  • Support the design and produce education contents for Campari Academy by target (bartenders, distr., internal camparistas)
  • Set up & manage local Campari Academy
  • Oversee the design and production of education contents for Campari Academy by target (bartenders, distr., internal camparistas), ensure perfect execution for all Campari Academy Programs
  • Share insights and information with Sales and Marketing, gathered within Campari Academy
  • Ensure the timely roll out of activations of team.

Competitive Consumer and Channel insights and strategy

  • Analyse data from internal and external sources to identify channel and consumer trends on a regular basis to provide accurate and contemporary insight on the market trend
  • Work with global, local team (through research, category and competitive analysis) to develop insightful and impactful China activation plans.
  • Align with our global team on strategic planning, calendar, content and adopting the global brand marketing plan into a localized China activation plan
  • Own the preparation, development, and implementation of the overall China brand activation plans and activations across all online and offline channels
  • Prepare/Present proposals, briefs, plans and activities to top management and cross functional business teams

Outlet strategy and management

  • Drive local brand POSM catalogue development and customise the POSM assortment for the different outlet segment/event type
  • Handle overall execution of key brands, and support project planning
  • Drive local ontrade and offtrade segmentation in line with global model
  • Drive local guidelines and plan definition for Product assortment, in line with global model by POS segment and per outlet segment, including local activation program/initiatives design
  • Ensure that Merchandiser, mystery shopper standards (If relevant) "The Perfect Store" are adhered to for best in class execution of all BTL activations
  • Contribute to scorecard and KPI definition for ONpremise accounts

Manage Key Partners, Regions and Agencies

  • Implement, facilitate and support a smooth WOW with distributor and partners
  • Work closely with distributor trade marketing team to ensure best in class trade activations
  • Manage agencies to ensure timely delivery of all milestones
  • Develop strong relationships with strategic partner marketing department to identify new strategic marketing opportunities/partnerships, including launching of new SKUs into local market.
  • Key contact for East/ North China regional team, work in tandem to execute regional plans.

Ensure eCommerce execution synergy

  • Coordinate with eCommerce team on activity calendar in the market
  • Ensure proposed E-Commerce activations are in line with strategic objectives

Requirement

  • Bachelor's degree required
  • A minimum of 8 years of experience in brand management/ channel marketing, ideally in FMCG. Past experience in international spirit is a plus, but not a must
  • Great passion in the imported spirits category and brands, and the lifestyle it represents.
  • Prior experience and ability to thrive in teambased settings. A good team player
  • Strong presentation skills and the ability to communicate confidently with seniorlevel leaders
  • Ability to network and build strong relationships. Charismatic, engaging and thrives on presenting to groups of people.
  • Ability to balance between a robust analytical capability and an

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