Beauty Digital PR

1 giorno fa

Milan, Provincia di Milano, Italia Attila&Co. A tempo pieno

Attila&Co. Founded in 1980, Attila&Co. is the first Italian agency to integrate strategic marketing, creativity and public relations into holistic brand-building solutions. Over the years, the Agency has expanded its services across digital media, developing award-winning expertise in Digital PR, Influencer Marketing and Social Media Management. Specialized in communication for prestige consumer markets, Attila&Co. has a strong and consolidated know-how in beauty , fashion, lifestyle, sports, design, automotive, hospitality, and food & beverage, operating across Europe and Asia from its Milan and Shanghai offices. The Role Attila&Co. is looking for a Beauty Digital PR & Influencer Marketing Specialist to join its Beauty team. The ideal candidate is passionate about the beauty industry , highly knowledgeable about skincare, make-up, haircare and fragrances, and motivated to work in a fast-paced agency environment dedicated to premium beauty brands. Key Responsibilities The Beauty Digital PR & Influencer Marketing Specialist will be responsible for the strategic and operational management of Digital PR and Influencer Marketing activities for assigned beauty clients, including: Development and execution of Digital PR strategies specifically tailored to beauty brands Management of Influencer Marketing campaigns within the beauty sector , from scouting to activation and reporting Identification, selection and relationship management of beauty influencers, creators and digital opinion leaders (macro, micro and nano) Coordination of product seeding, gifting and beauty-focused events (online and offline) Daily relationships with beauty influencers and talents Monitoring of online coverage, performance analysis and campaign reporting Close collaboration with internal teams (Social Media and Creative) to ensure integrated beauty communication projects Support in client presentations and strategic proposals for beauty brands Requirements 2–3 years of experience in Digital PR and Influencer Marketing within the beauty industry Previous experience in a communication agency or beauty brand is highly preferred Strong understanding of the beauty market, trends, products and consumer behaviors Fluent English (written and spoken) is required Proven experience managing influencer campaigns for skincare, make-up, haircare or fragrance brands Excellent organizational skills and ability to prioritize and multi-task Proactive attitude, team spirit and strong interpersonal skills Plus Experience already gained in beauty agencies or beauty brands will be considered a strong advantage Existing network of beauty influencers and digital media contacts Passion for innovation and digital-first beauty communication

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