Senior Manager, Marketing

3 settimane fa

Milano, Lombardia, Italia Coca Cola A tempo pieno

As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things.

We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, tea and coffee, even alcohol.

Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world.

We're accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do - innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.


What You'll Do for Us:

  • Assess attractive local Operating Unit (OU) consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas (e.g., new beverage subcategories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
  • Oversee localization and realtime amplification of IMX campaigns within the Franchise units, providing input to OU IMX team.
  • Drive bottler alignment on the marketing agenda, including portfolio priorities and category/brand strategies and plans (objectives, budget investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with Customer &Commercial; Leadership and Franchise Leadership.
  • Participate in agile projects for the development of Operating Unit (OU) and Marketlevel innovation and IMX campaigns
  • Provide input to OU IMC team for localization and/or realtime amplification at Marketlevel, and buy local media that cannot be bought at OU level
  • Lead crossfunctional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
  • Provide coaching to junior members of the team and to members of project teams.
  • Manage local brand('s/s') NR, GP, DME to deliver the OU brand growth and financial targets.

Qualifications & Requirements:

  • 68 years of brand management / marketing activation (end to end project delivery). Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)
  • Ability to understand and leverage business, finance and commercial insights, and identify needs for campaign localization or customization as necessary.
  • Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.
  • Ability to effectively communicate and collaborate with key partners (category marketing teams, bottler, external agencies), and ability to influence and negotiate with internal and external crossfunctional stakeholders.
  • Good project management skills, able to coordinate multiple projects at the same time and deliver high quality on time.
  • Experience working in crossfunctional and crossgeographical teams is preferred

What We Can Do for You:

  • Iconic &

Innovative Brands:
Our portfolio represents over 250 products with some of the most popular brands in the world and we're always expanding

  • Expansive &

Diverse Customers:
We focus on diversified and large range of customers each day

  • Critical experiences: We work as a global network with a wide range of crossfunctional partners to stepchange the way we refresh the world and make an impact every day
  • Growth Culture: learning organization with a bias for action, fully empowering curious individuals to leverage our global network and a wealth of human insights to deliver amazing results.

Travel requirements:

  • Up to 25% of travel required

Skills:
Leadership; Media Planning; Creative Process; Analytical Thinking; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitive Assessments; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Architecture; Channel Management

  • Senior Marketing Specialist

    5 giorni fa

    Milano, Lombardia, Italia Randstad Talent Selection Gorgonzola A tempo pieno

    Categoria Professionale/Mansione:Marketing AccountSettore:Industrie manifatturiereMansioneRandstad Talent Selection è la divisione specializzata nella Ricerca & Selezione di professionisti qualificati.Il nostro cliente, leader nel settore cosmetico, ci ha incaricati di cercare1 SENIOR MARKETING SPECIALISTSi offre: inserimento diretto a tempo indeterminato;...

  • Marketing Manager

    5 giorni fa

    Milano, Lombardia, Italia OKTOPOUS A tempo pieno

    Il nostro cliente è una società imprenditoriale con sede nel Veneto, nata all'inizio del secolo scorso, leader nella produzione e commercializzazione di bevande alcoliche, sia liquori che distillati. Il brand è riconosciuto in tutto il mondo ed è sinonimo di tradizione, qualità ma allo stesso tempo di proiezione verso il futuro.**Posizione**:Nell'ambito...

  • Senior Influencer Marketing Manager

    5 giorni fa

    Milano, Lombardia, Italia dentsu A tempo pieno

    As Senior Influencer Marketing Manager you'll be involved in the Influencer Marketing team and you'll report directly to the Head of Influencer Marketing. You will be responsible for a client portfolio and manage end-to-end projects, campaigns, influencer activations with a consultancy and strategic approach. You will be leading a small team and will be...

  • Event Marketing

    5 giorni fa

    Milano, Lombardia, Italia DreamTeam Marketing A tempo pieno

    Siamo un'importante agenzia di _**_Event Marketing & Comunicazione_**. Collaboriamo con le più importanti organizzazioni a livello mondiale, sfruttando la nostra esperienza e creatività per impostare strategie di marketing diretto efficaci e creative.Vuoi crescere nel Marketing Diretto e avere la possibilità di crescere professionalmente? Sei la risorsa...

  • Senior Product Manager Immunology

    5 giorni fa

    Milano, Lombardia, Italia Pharma Point Srl A tempo pieno

    Our client is an innovative global healthcare company; for the Italian affiliate we are looking for a SENIOR PRODUCT MANAGER IMMUNOLOGY As a Senior Product Manager you will provide input into the Strategic Brand Plan and have ownership for the definition and delivery of the Operational Plan for one of the company's brands (a biological drug in a specialty...

  • Senior Sales And Marketing Manager Settore Ristorazione

    5 giorni fa

    Milano, Lombardia, Italia Manpower Italia S.R.L. A tempo pieno

    Data di pubblicazione: 19 aprile 2024 Tipologia di assunzione: Assunzione Diretta Validità annuncio fino a : 21 giugno 2024 Posizioni ricercate: 1 Descrizione La divisione specializzata in Sales & Marketing di Manpower Professional, società di Head Hunting del Gruppo Manpower, per importante azienda operante in ambito food & beverage ricerca la figura...

  • Digital Marketing Manager

    5 giorni fa

    Milano, Lombardia, Italia Wyser A tempo pieno

    Wyser è la società internazionale di Gi Group che si occupa di ricerca e selezione di middle e senior management specializzato. Facciamo parte di Gi Group, una delle principali realtà a livello internazionale nei servizi dedicati allo sviluppo del mercato del lavoro.Per il nostro cliente, rinomata società operante nel settore ingegneristico, ricerchiamo...

  • B2B Marketing

    5 giorni fa

    Milano, Lombardia, Italia Future Manager Recruitment A tempo pieno

    Future Manager World, è una Born Global Company che opera in 40 paesi nell'ambito della Consulenza HR.Il profilo che stiamo ricercando si caratterizza per- vocazione comprovata per la creazione di valore- passione per l'innovazione dei processi di marketing e comunicazione- idoneo alla relazione con market decision makers- adozione di soluzioni idonee al...

  • Senior Product Manager Immunology

    5 giorni fa

    Milano, Lombardia, Italia Pharma Point Srl A tempo pieno

    Our client is an innovative global healthcare company; for the Italian affiliate we are looking for aSENIOR PRODUCT MANAGER IMMUNOLOGYAs a Senior Product Manager you will provide input into the Strategic Brand Plan and have ownership for the definition and delivery of the Operational Plan for one of the company's brands (a biological drug in a specialty...

  • Marketing Manager

    5 giorni fa

    Milano, Lombardia, Italia Michael Page International A tempo pieno

    Marketing Manager Categoria: Industrial - ManufacturingLuogo di lavoro: Milano e provinciaGestione del marketing strategico e della comunicazione aziendaleRiporto diretto all'ADPrincipali responsabilita' del Marketing Manager (m/f): La figura verra' inserita nella struttura italiana e si occupera' dello sviluppo della strategia marketing/posizionamento...

  • Senior Service Relationship Manager

    5 giorni fa

    Milano, Lombardia, Italia Adp A tempo pieno

    Senior Service Relationship Manager Temporal contractThe Senior Service Relationship Manager will serve as the single point of contact ("SPOC") and accountability to the outsourced services to the client/s supported by ADP.

  • Assistant Brand Manager

    5 giorni fa

    Milano, Lombardia, Italia Affinity Petcare A tempo pieno

    **Assistant Brand Manager** **Ultima**Siamo alla ricerca di un Assistant Brand Manager da inserire all'interno del dipartimento Marketing di Affinity Petcare Italia. La risorsa lavorerà a fianco del Senior Brand Manager Ultima, il brand più importante nella divisione Grocery dell'azienda.**Job Summary**- Supporto al Senior Brand Manager nella gestione...

  • Digital and Marketing Intern

    5 giorni fa

    Milano, Lombardia, Italia Future Manager Recruitment A tempo pieno

    Digital and Marketing InternFuture Manager World, è una Born Global Company che opera in 40 paesi nell'ambito della Consulenza HR.Il progetto di sviluppo aziendale in ambito BtoB market, oggi, richiede il potenziamento del team di Marketing, Comunicazione e Branding sia a livello Globale che Locale, attraverso l'inserimento di un Digital and Marketing...

  • senior trade marketing

    5 giorni fa

    Milano, Lombardia, Italia Mercuri Urval srl A tempo pieno

    SENIOR TRADE MARKETING - MILANO Luogo di lavoro: MilanoIl nostro Cliente ricerca un Senior Trade Marketing, laureato, con un'esperienza di almeno 5 anni in un ruolo analogo e proveniente preferibilmente dai seguenti settori di business: farmaceutico, cosmetico, medical devices e consumer goods. A riporto del Responsabile della Business Intelligence, il...

  • Senior Accountant

    5 giorni fa

    Milano, Lombardia, Italia Future Manager Recruitment A tempo pieno

    Senior Accountant Categoria: Finanza/Contabilità/RevisioneLuogo di lavoro: Milano"Empower Efficiency: Expertise Knowledge" Il nostro cliente è il Gruppo Leader in Europa per le attività legate alla decarbonizzazione ed all'efficienza energetica: è infatti presente su oltre 12 mercati e può contare sulla collaborazione di oltre 60 partner tecnologici,...

  • Marketing Manager

    5 giorni fa

    Milano, Lombardia, Italia Byd Europe A tempo pieno

    About the department: The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region, and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business...

  • Marketing Manager

    5 giorni fa

    Milano, Lombardia, Italia BYD Europe A tempo pieno

    About the department:The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region, and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business...

  • Sr Marketing Manager Implants

    1 mese fa

    Milano, Lombardia, Italia Straumann A tempo pieno

    Role Summary:The Senior Marketing Manager for Implants has the crucial task of boosting the growth of implants brands under the company's multi-brand strategy. This role involves proposing, developing, implementing, and evaluating marketing activities to meet sales and marketing goals efficiently.The Senior Marketing Manager for Implants will focus on...

  • Sr Marketing Manager Implants

    3 settimane fa

    Milano, Lombardia, Italia Straumann A tempo pieno

    Role Summary:The Senior Marketing Manager for Implants has the crucial task of boosting the growth of implants brands under the company's multi-brand strategy. This role involves proposing, developing, implementing, and evaluating marketing activities to meet sales and marketing goals efficiently.The Senior Marketing Manager for Implants will focus on...

  • Marketing Manager

    5 giorni fa

    Milano, Lombardia, Italia Socialsurf S.r.l. unipersonale A tempo pieno

    Per un gruppo italiano, che opera a livello internazionale nel settore prodotti di design (con un fatturato di 40 milioni di euro), con sede nel Piemonte orientale e showroom a Milano, cerchiamo:**Marketing Manager (responsabile di tutte le attività di marketing on line ed off line); sede di lavoro Piemonte orientale/Milano**Responsabilità della...