Asset & Wealth Management - Marketing - Vice President - Milan Milan · Italy · Vice President

4 settimane fa

Milan, Italia Goldman Sachs Bank AG A tempo pieno

Opportunity Overview

Corporate Title: Vice President
Office Location(s): Milan
Job Function: Marketing
Division: Asset & Wealth Management

Bringing together public markets and alternative investments, Goldman Sachs Asset Management provides clients around the world with dedicated, intelligent partnership that helps them realize their potential. We shape investment opportunities to the exact needs of every client, drawing from our deeply connected global network and personalized expert insights, across every region and market—supervising over $2.8 trillion in assets worldwide. Driven by a passion for our clients’ success, we take personal responsibility for building long-term relationships based on conviction, sustainable outcomes, and shared success over time.

About Goldman Sachs Marketing
Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs (GS) has unified the discipline, codifying a business-critical function seen as core to the firm’s future growth. As such, GS has built a data and technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of key Centre of Excellence roles in areas such as Brand, Paid Media, and Content Marketing, as well as marketing leads for each of our revenue divisions. Together, this team collaborates around a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

Within the Global Marketing function sits the Asset Management Marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the business. Marketing helps shape the Goldman Sachs Asset Management brand and protect and grow the business’s reputation. They create and deliver targeted, integrated marketing campaigns across digital channels, paid media and in-person experiences, which broaden our client footprint, deepen relationships with clients, diversify our asset base, and fuel business growth.

Role Summary
This Vice President will play a key role within the Asset Management (AM) Marketing team, leading integrated marketing for our Third-Party Wealth (TPW) client channel across Italy. The TPW client channel includes discretionary and advisory wealth managers, private banks, and fund platforms.

This role will work closely with the global, regional and local Marketing teams, leveraging messaging strategy, content creation, digital marketing, paid media, social media, analytics, and design to create end-to-end campaigns and programs in service of the commercial objectives of the Italy TPW business.

Position Responsibilities

  • Plan, develop and implement an integrated marketing strategy for AM’s TPW client segment in Italy to fuel local business growth objectives.
  • Ensure the newly created value propositions and messaging pillars are infused through all marketing activities.
  • Partner with AM Marketing colleagues to track, manage and analyse client research to determine how AM is perceived by our TPW audiences in Italy.
  • Augment regionally planned advertising with locally tailored lead nurture and retention campaigns.
  • Partner with Content & Product Marketing to deliver content which supports the TPW marketing and sales plan in Italy.
  • End-to-end reporting and measurement of day-to-day and campaign-related marketing impact, delivering clear Marketing Return on Investment (MROI).
  • Partner with business leads and functional leads within marketing to execute on sponsorship and webinar strategy.
  • Maintain strict adherence to regulatory and procedural guidelines for all marketing communications.
  • Play an active role in the AM Marketing team, especially across the EMEA Field Marketing team.
  • Develop and maintain strong relationships with other AM Marketing colleagues globally and especially throughout Europe.

Qualifications

  • 6+ years in a similar role within a leading financial institution with an outstanding track record of measurable impacts and achievements.
  • Fluency in Italian and English is mandatory.
  • Strong knowledge of the asset management or banking industry.
  • Experience in working with and delivering data heavy collateral.
  • An understanding of all marketing mediums.
  • An understanding of distribution channels and client touchpoints.
  • Interest in investment views and markets with the ability to synthesize information from multiple sources.
  • Demonstrable track record of working effectively across matrixed organizations.
  • Strong team player, winning through cooperation.
  • Ability to work at varying speeds and under timeframe pressure, while maintaining high standards.
  • Bachelor’s Degree (BA/BS); Master’s Degree preferred.

About Goldman Sachs
At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our workplace and beyond.

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