Digital Tech Lead
1 settimana fa
Coordinate the TAAG EMEA (global adops team). Some of the main activities include:
- 3P trackers implementation prioritization/reviews/legal compliance
- Trafficking issues/prioritization requests
- New CM Floodlights implementations
- Project Management, coordinating different stakeholders on tech integration and activations projects, respecting deliverables and timings (e.g. mCAPI, 1P hashed (Enhanced Conversion+ Epsilon), DCR, dataLayer enhancements).
Responsibilities:
- Escalation point for troubleshooting technical issues related to ad serving, tracking, and reporting, ensuring accurate and timely delivery of campaigns.
- Implement best practices for ad operations and ensure compliance with industry standards and guidelines.
- Stay informed about industry trends, emerging technologies, and regulatory changes affecting digital advertising.
- Evaluate and recommend new ad technologies, platforms, and vendors to enhance campaign performance and efficiency.
Minimum Requirements:
- 5+ years of experience in digital advertising, ad operations, or ad tech roles.
- Proficiency in ad serving platforms (e.g., Google Campaign Manager), demand-side platforms (DSPs), and Tag Management System (mainly GTM).
- In-depth knowledge of AdOps workflows and tasks (e.g. trafficking, tagging strategy, ad-trackers implementation, QA).
- Proficiency in adtech solutions, particularly AdVerification, DCO (Google Studio), cookieless tracking.
- Good knowledge of data and audience management solutions like DMP, CDP, and DCR.
- Good knowledge of Google Analytics 4 and Google Ads.
- Experience with HTML, JavaScript, and ad tag implementation is a plus.
- Strong Project Management skills, with excellent communication skills and ability to collaborate effectively across teams and departments.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
We take care of our talents and their wellbeing:
- Future of Work: flexible entrance and smartworking 2 days per week.
- Corporate benefit: aligned with the hiring level.
- Learning & Development: a tailored learning path, individual and needs-based approach, always on
- Corporate Wellness: free access to online training classes for your physical and psychological wellbeing.
Did you know that our motto is Viva la difference?
With or without D.Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are
Find more about Publicis Groupe Italy and our values on our official IG page.
We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof.
Right now, we’re looking for a quick-thinking, media-savvy go-getter who’ll support the team as International Media Lead in bringing that transformation to life.
Sound like you? Read on.
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