AD Tech Lead

5 mesi fa


Milan, Italia Publicis Media A tempo pieno

Job Description

• Identify and assess relevant data partners and solutions in the market, guiding clients and interna;
l teams through evaluations and onboarding;

• You will take our solutions to clients, and work with the client leads, and specialists leads on winning and delivering new business;

• Track technical aspects of ad performance to analyze & recommend ad-related product optimizations;

• Leads Ad Tech stack integrations (DSP, DMP, SSP, ad servers, site analytics) across all brands and properties;

• Acts as the primary point of contact for project issues and/or troubleshooting regarding Ad Tech platform integrations;

• Design and implement Ad Tech improvement plans with Product, Ad Operations teams, and third-party vendors;

• Supports contract negotiation with Ad Tech vendors and trains internal teams on new Ad Tech capabilities;

• Use data analysis to address problems and find solutions that often involve multiple stakeholder teams and span across departments.

Interested? Keep reading...

PMI is looking for a AD tech Lead for its Milan offices. Reporting to the Head of eCommerce & Martech, you will be responsible for ensuring a seamless execution of programmatic campaigns and initiatives, managing Ad Tech stack and platform architecture definition, execution, evolution, and new features.

Qualifications

If in your past experience:
• Appropriate years of experience (8+) in product management, digital media operations or as a programmatic lead;

• Extensive knowledge of digital media landscape and AdTech (e.g. Identity resolution, DSPs, programmatic media, premium digital video, performance advertising, adops, adserver solutions..);

• Experience building and deploying GTM strategies, with an emphasis on packaging, positioning and messaging;

• Experience dealing with results, metrics and data management and a desire to create and build new processes;

• Knowledge of Cloud Based Solutions: Google Cloud Platforms, Amazon Web Services is considered a plus;

• Demonstrated success in building and managing complex business processes across multiple internal teams in a high-growth environment;

• Possess analytical and quantitative skills with an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analysis


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