Strategy Marketing Lead

4 settimane fa

Milano, Lombardia, Italia Gear Games A tempo pieno

ABOUT USGear Games is an operated Game Development Studio with offices expanding globally.We have an experienced, international team of developers working on top-grossing titles played by millions of casual and core gamers. We are growing our in-house projects and also collaborate with world-class partners like Scopely (WWE Champions, Looney Toons, Star Trek..) on exciting titles.We hire exceptionally creative and talented people from all over the globe that bring experience and international standards to the table, but that's just the start Commitment to our people is our real strength and the key to our success.Our offices:In Italy: Via Mazzini 9, 20123 MilanoIn Vietnam:125D Minh Khai, Hai Ba Trung, Hanoi52 Nguyen Van Linh, Hai Chau, Danang561A Dien Bien Phu, Binh Thanh, Ho Chi MinhFor more information, please visit our:Website: https://www.Geargames.Com/Facebook: https://www.Facebook.Com/geargamescompanyLinkedIn: https://www.Linkedin.Com/company/gear-games/-----------------------------------------------------------------------------JOB INFORMATIONJob Title: Strategy Marketing LeadGear Games is seeking a Strategy Marketing Lead to build and lead our advertising output for the UA team. You will define the creative strategy, decide which UA assets to create and lead the UA creative team into building those. You will work closely with UA, Product leadership and the CEO. Initially, the scope will be to work on Arcane Rush (Android, iOS) on multi-million $/year campaigns. Potentially in the future, there will be more in-house games to work on.Key Responsibilities:Build and lead a high-performing creative team within UA.Develop the UA creative strategy, deciding which formats and styles will drive the best performance.Define which types of creatives are the best for each of the top ad networks (Google Ads, Meta, Applovin, Tiktok..)Work closely with UA and product teams to align creative decisions with marketing and game design goals.Analyze performance marketing data to optimize assets and iterate on successful concepts.Stay ahead of industry trends and experiment with new creative approaches.Requirements:Proven experience in a Lead role (or similar) in mobile gaming, ideally for top-grossing titles.Deep understanding of creative UA and other aspects related to the impact on campaign performance.Should be still very much hands-on, but also have the ability to manage and mentor a team Strong analytical mindset to evaluate creative performance data.Based in Milan. We are open to considering being remote from Europe but being based in Milan is our strong preference.Working Location: Milan, ItalyREWARDSAt Gear Games, we value talent and strive to create an engaging and caring working environment as we appreciate our employee's hard work and dedication. We understand that mental health is as important as financial well-being, we offer an attractive compensation and benefit package as well as so many fun and exciting activities to engage employees and boost their topmost creativity and productivity at work, including but not limited to:Competitive salary and attractive performance bonus, profit sharing; Welfare voucher, lunch tickets; Mental health care services; Relocation package and support when moving geographic locations to join Gear Games; Flexible working time and hybrid work; Many exciting internal activities;

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