eCRM Marketing Manager

3 settimane fa

Milan, Italia ENGINEERINGUK A tempo pieno

Purpose of Position

We are seeking an experienced and driven eCRM Marketing Manager to help grow and develop our email marketing efforts and drive impactful campaigns. You will play a critical role in shaping and delivering targeted, segmented email communications across the entire client lifecycle—from prospect acquisition to retention and advocacy.

You will support our new business, operations, and client services teams in building compelling campaigns that acquire, engage, and retain clients across diverse sectors and segments.

This position is ideal for a proactive professional with advanced skills in Pardot and a strong background in analytics and reporting, eager to make an impact in a business investing heavily in email marketing.

Key Tasks

Campaign Execution:

  1. Use Pardot to create, test, and deploy single- and multi-step email campaigns and landing pages tailored to various customer segments.
  2. Develop responsive email templates, troubleshoot issues, and ensure all communications adhere to brand guidelines.
Audience Management:
  1. Build and maintain targeted audience segments and email databases.
  2. Develop new distribution lists based on emerging customer demands and strategic priorities.
Performance Analysis:
  1. Provide in-depth campaign performance analysis, including reporting on key metrics (e.g., open rates, click-through rates, conversions).
  2. Identify trends and actionable insights to improve email campaign performance.
Team Collaboration:
  1. Take ownership of email campaigns across all markets.
  2. Collaborate with the wider marketing team to optimise email design, content, and strategy for maximum engagement.
Best Practices & Optimisation:
  1. Advise on email marketing best practices, ensuring consistent brand voice and compliance with data protection standards.
  2. Regularly test, analyse, and refine email strategies to enhance outcomes.

Skills & Expertise

To thrive in this role, you'll need:

Experience & Expertise:

  1. Proven experience in a CRM or digital marketing role, with hands-on use of Pardot or similar marketing automation tools (e.g., Marketo, HubSpot).
  2. A track record of delivering successful, targeted email campaigns in B2C or B2B settings.
  3. Strong analytical skills, with experience in campaign evaluation, reporting, and translating data into actionable insights.
  4. Experience with A/B testing strategies to optimise email performance and improve key metrics is a plus.
Technical Skills:
  1. Proficiency in marketing automation workflows, audience segmentation, and database management.
  2. Competence in building and maintaining responsive email templates.
  3. Email HTML knowledge is a plus, including experience working with tools like Litmus to fix and troubleshoot email templates.
Education & Communication:
  1. A degree-level education, preferably in marketing, communications, or a related field.
  2. Exceptional written and verbal communication skills with outstanding attention to detail.

Our Offer

  1. Flexi-Week and Work-Life Balance: We prioritise your mental health and wellbeing, offering you a flexible four-day Flexi-Week at full pay and with no reduction to your annual holiday allowance. We also offer a variety of different paid special leaves. Enjoy "Intensive working hours" in July and August where you will be scheduled 7 hours.
  2. Flexi-Office: We offer an international culture and flexibility through our Flexi-Office and hybrid/remote work possibilities to work across Awin regions.
  3. Welfare: We provide you with private health insurance (Sanitas) that covers several types of health, vision and dental treatments. Furthermore, you can request to receive part of your salary on payment in kind for transportation, food, childcare, etc.
  4. Development: We've built our extensive training suite Awin Academy to cover a wide range of skills that nurture you professionally and personally, with trainings conveniently packaged together to support your overall development.
  5. Remote Working Allowance: You will receive a monthly allowance to cover a part of your running costs. In addition, we will support you in setting up your remote workspace appropriately.
  6. Appreciation: Thank and reward colleagues by sending them a voucher through our peer-to-peer program.

Established in 2000, Awin is proud of our dynamic, social and inclusive culture. Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.

Apply now to begin the next stage of your career at a progressive company that supports both your professional and personal development.

#J-18808-Ljbffr

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