Trade Marketing and Category Manager

3 settimane fa

Milan, Italia Michael Page International A tempo pieno
Trade Marketing and Category Manager - Beauty Industry

For Leading Beauty Company with a Premium and Historic Brand, we are looking for Trade Marketing and Category Manager.

Business Planning

  • Create Trade Marketing Plans with the customer with 360° activations on/offline
  • Responsible for the perfect execution in store, with a clear category management strategy by retailer
  • Design an annual promotional plan for each brand in coordination with Marketing to deliver national marketing plan, sales objectives, customer and consumer needs
  • Agree promotional forecast with Demand Planning to support the achievement of Forecast Accuracy objectives
  • Review pre and post promotional activity analysis to maximize key learnings

Financial Responsibilities

  • Manage monthly, quarterly, and annual sales forecasts. Provide weekly estimates on sales projections to the Leadership Team
  • Manage Gross to net controls to optimize profitability. Manage a trade investment plan to maximize profitability
  • Work with customer and Customer Services to minimize receivables to achieve targeted DSO (daily sales outstanding)
  • Build contacts with the forecasting and supply chain teams within the customer to manage the most cost effective supply chain
  • Agree listings for all new products and brands as appropriate
  • Negotiate cost price changes with the customer as appropriate

Strategic Planning

  • Build strategic plans to build products categories and deliver short and long term company, customer and consumer objectives
  • Develop strategic projects with the customer to ensure future growth for the business
  • Liaise with the Senior buying teams of the customer

Relationships

  • Build relationships at all levels of customer business
  • Escalate appropriately on important issues that cannot be resolved
  • Attend and contribute to monthly Reviews with Marketing and Demand Planning
  • Plan, prepare and manage customer meetings with cross functional contacts: Buying, supply, POS, store

Requisiti:

  • Trade Marketing Manager background
  • Experience in category/sales in the beauty industry preferably
  • Experience in management of commercial trade term agreements, annual business plans or senior commercial negotiations
  • Strong commercial acumen with experience in P&L management, budget planning, forecast and customer management
  • A proven strong negotiator with results driven mentality
  • Preferred if candidate has knowledge of digital arena and how to grow e-commerce challenge
  • High level of knowledge of Italian beauty retail environment, preferred candidate to have multi-channel experience
  • High awareness of what it takes to win in the retail and customer environment
  • Proficient Excel, numeracy and analytical skills with strong attention to detail
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