Lead - Global Supporter Content Hub, Individual Fundraising

DEADLINE FOR APPLICATIONS 26 October :59-GMT+01:00 Central European Time (Rome)WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability. ABOUT WFP The World Food Programme is the world's largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change. At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.To learn more about WFP, visit our website:  and follow us on social media to keep up with our latest news: YouTube, LinkedIn, Instagram, Facebook, Twitter, TikTok. WHY JOIN WFP?   WFP is a 2020 Nobel Peace Prize Laureate. WFP offers a highly inclusive, diverse, and multicultural working environment. WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities. A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe. We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement). POSITION TITLE: Lead - Global Supporter Content Hub, Individual Fundraising ORG UNIT: Private Partnerships Division - PSP DUTY STATION: Remote; admin D/S Rome HQ CONTRACT TYPE: Regular CST Level II DURATION: 4 months LINE MANAGER/SUPERVISOR: Head of Insights & Strategic Enablement ORGANIZATIONAL CONTEXT The United Nations World Food Programme (WFP) is the world's largest humanitarian agency working to end hunger. WFP and its partners believe that no child should go to bed hungry and that individual and collective wellbeing can only be achieved if all children, women and men get the nutritious food they need to lead healthy, dignified lives. Each year, WFP assists 86.7 million people in 83 countries. Every day, some 5,600 WFP-chartered trucks are on the road, 92 planes are in the air and 20 ships are at sea. These numbers speak to WFP's unparalleled reputation as an emergency responder, one that is often the first on the scene in the most difficult environments. WFP also works with partners to strengthen the resilience of communities most vulnerable to hunger and malnutrition through long-term development programmes aimed at boosting food security, local economies, education, employment and gender equality. While hunger and malnutrition are the world's largest solvable issues, the needs are still immense and growing. 821 million people in the world suffer from chronic hunger.To increase the funds to end hunger, WFP is committed to growing private sector fundraising with a focus on individuals and through (Individual Giving/IG) and the app Share The Meal (STM) as well as Friends' organizations. Fundraising from individuals has been successfully developed by other UN agencies, as well as many international NGOs, generating the majority of their private sector income. FUNDRAISING FROM INDIVIDUALS Fundraising from individuals can deliver significant revenue and loyal donors as well as valuable unrestricted funds. During WFP's Private Sector Partnerships & Fundraising strategy (2020 – 2025) income from individuals is estimated to grow tenfold to USD 170m p.a. in 2025.To achieve this income growth, WFP has invested significantly and it is critical that the investment in this programme to raise funds from individuals is as effective as possible: generating a high return on every dollar invested and attracting loyal donors who will continue to support WFP's work for many years.The income growth in the first three years of the six-year strategy has been delivered by the IG and STM teams taking a global and digital-first approach and recruiting individual donors in all countries in the world, plus two Friends' organizations in the USA and Japan. Continuing to attract new supporters and engage them so that hungry people can count on their ongoing generosity, requires a regular flow of content from WFP's country offices around the world to represent the people we serve. PURPOSE OF THE ASSIGNMENT The Lead of the Global Supporter Content Hub will develop and implement a strategy to deliver inspiring communications and content with a regular flow of content for IF teams. They will have the responsibility for coordinating with relevant teams in the field including Regional Bureaux (RBs), Country Offices (COs) and Communications, Advocacy and Marketing (CAM) as well as PSP teams and will ensure all communications and content follow brand guidelines and agreed organizational messaging and do not pose a reputational risk to the organisation. This will include embedding the sector best practice included in WFP's image and story guidelines on capturing informed consent from people who agree to feature in our communications to supporters. The content will span the full range of WFP's programmes from Saving Lives to Changing Lives. The consultant will provide guidance to PSP and CAM colleagues as needed and help troubleshoot challenges if they arise.They will be able to work at the strategic level as well as with a range of stakeholders in headquarters teams as well as in regional and country teams, but also at times hands-on including leading content gathering field trips. They will have experience of working in country communications teams in both humanitarian and development contexts as well as experience of digital channels and social media platforms.They will work under the guidance of the GHSE who heads the Individual Giving and the ShareTheMeal teams as well as the Business Intelligence Hub. They will line report into the Head of Fundraising Solutions. They will also work with WFP's Friends organisations and their marketing or fundraising communications teams. They may also work with the incoming Head of International Market Development, who will simultaneously be developing a strategy to focus on new market and channel revenue opportunities. Within PSP, they will also work closely with the Communications team who currently focus on partnerships communications, however over time it is anticipated that this team and the Supporter Content Hub could merge.They will lead a small team (2-3 consultants) who will deliver multi-media content gathering and production, story producing, curating and uploading content to the Multimedia Hub for use across WFP. They will oversee and report on the budget allocated for the consultant team and content gathering and will maintain a roster of agencies or freelance consultants who are closer to the field and so can gather content more cost-effectively and benefit from local knowledge including languages. ACCOUNTABILITIES / RESPONSIBILITIES In their role, leading the creation and then management of a Global Supporter Content Hub in PSP, the candidate will:1. Lead the creation of the new Global Supporter Content Hub and establish an approach that works for all relevant teams and stakeholders. Provide ongoing coordination across all relevant teams in PSP and in CAM as well as RBs/COs.2. Develop and deliver a content plan for the core content required by key teams throughout the year and lead the team to undertake content gathering missions or secure content remotely for a regular flow of content with the required breadth of programmes across the IG and STM teams in particular which will also be relevant to Friends teams.3. Lead on establishing and implementing efficient processes to ensure the effective, efficient and successful clearance of communications with agreed timelines.4. Put in place and monitor a fast-track clearance process in CAM when rapid turnaround is required including at weekends/holidays in the case of major humanitarian emergencies.5. In line with team needs and communications opportunities, work with CAM colleagues and the network to include IF needs where possible in CAM-led missions that aim to deliver for key teams across WFP (e.g., by Creative Studio or the Emergency am). With PSP teams, ensure briefs are clear, reflect the team's needs as well as the range of our programmes, and provide colleagues with clear information and examples of what IF/PSP teams require. Ensure that the Supporter Content Hub is included and represented in person in briefings either to the content gatherer or an RB/CO for CAM-led content gathering including by Creative Studio/ Emergencies team / RBs/COs.6. Identify and implement training opportunities for field staff and fundraisers so they can strengthen their content gathering skills. Take the lead with training staff to identify powerful stories, conduct interviews, process content and capture multimedia content.7. Attend all relevant global CAM-led calls and meetings to be fully connected to WFP's communications priorities and messages as well as aware of key communications moments that IF teams can communicate to their supporters. Identify and communicate to IF teams moments that would be relevant for specific communications to their supporters (e.g., humanitarian emergency anniversary, moments when WFP will get higher media coverage). Lead the Content Hub to adapt core organizational and media messages into suitable text for private sector audiences and agree on de-jargoned language that works for WFP and for individual supporters.8. Establish effective working relationships with colleagues across the network of COs and also across PSP including the partnership staff located in RBs and call on them if needed in discussions/negotiations on identifying COs for content.9. Establish effective working relationships with IG and STM colleagues responsible for turning content into creatives for supporter acquisition or supporter development and retention. Evaluate content effectiveness to inform future content needs and work with the teams and BI Hub to assess new creatives.10. Agree with PSP Comms team and CAM on coordination in the case of sudden onset major emergencies, playing a role in rapidly securing usable images (with Creative Studio) as well as approved organizational messages (with Media) in a matter of hours.11. Where needed, augment content from the field with relevant context, facts and figures from programme teams or technical units and collate incoming content and assets into user friendly content packages for PSP to develop their creatives assets.12. Introduce a regular feedback loop for teams and colleagues (in CAM, in RBs/Cos) on the results of the content they helped to provide. 13. Develop, regularly refresh and deliver presentations to RBs/COs to communicate the importance of content showing the impact that compelling content can have in generating income for WFP programmes while PSP teams are respectful of the potential burden on colleagues in the field.14. Through a more coordinated approach, identify the countries to be featured by teams and negotiate across teams to ensure we are leveraging content for all teams where income may be restricted to specific countries/programmes/emergency responses.15. Provide regular reports and performance reviews on progress of the above for heads of teams/leaders in PSP to inform regular reviews16. Contribute to a culture that is target-driven, is data-evidenced where possible and creates a best-in-class supporter experience in line with our strategic objectives.17. Ensure that risks are identified and mitigation strategies are in place.18. Lead on ensuring effective relationships with key business partners in WFP and with key external partners where relevant(e.g., social media platforms, media, creative / customer care agencies) to enable teams to work efficiently and demonstrate excellence in relationship management.19. Lead an effective team ensuring that consultants receive contracts in a timely way and hold regular performance and review meetings to create a high-performing team working in line with WFP's and PSP's values. DELIVERABLES AT THE END OF THE CONTRACT 1. An established Global Supporter Content Hub in PSP that provides IF teams with a flow of content that is of the quality and quantity teams need to achieve their income targets. To include development of ToRs and recruitment of consultants with PSP HR and management of a high-performing team.2. Annual content plan/s coordinated across all teams with regular review and content gathering trips/remote provision.3. Lead on content gathering trips to demonstrate best practice across all teams.4. Established ways of working with relevant teams in CAM and RBs/COs on content gathering.5. Regular content briefs and briefings, evaluation of content secured and feedback to RBs/COs.6. Delivery of core organizational messages and identification of key moments to communicate to supporters.7. A roster of in-region or in-country agencies or freelancers the Hub can commission.8. Management of the team budget.9. A proposal on different modalities that WFP could pilot for a presence in market considering new hybrid approaches QUALIFICATIONS & EXPERIENCE REQUIRED Education Advanced university degree in Communications, Business, Economics, Marketing, Political Science, International Development or other relevant field, or first university degree with additional years of related work experience or training/courses.Experience At least 7 years' progressive experience with both national and international organisations in the not-for-profit sector in communications, including in digital channels. Ideally including experiencea) at the international level in the UNb) at international NGOsc) in humanitarian contexts (Saving Lives)d) in development contexts (Changing Lives)Demonstrated experience of delivering content for use by multiple teams in an international organisation including teams attracting funds from private sector supportersExperience of managing team members.Technical skills A natural self–starter with at least 7 year's progressive experience working in the not-for-profit sector and/or agencies in communications rolesExperience with national / international teams ideally including UN agencies with experience working with digital platforms an advantageEvidence of collaborating with stakeholders across an international organization at national, regional and international levelsExperience in a country in a humanitarian context an advantageSoft skills Fully committed and motivated to achieve the aims of the World Food Programme Ability to work effectively with peers and with colleagues including remote teams as well as regional or country officesThe ability to establish and maintain effective working relationships with people in a multi-cultural, multi-ethnic environment with sensitivity and respect for diversityAbility to build relationships with internal stakeholders and business partners as well as with external partners and suppliers and act as an effective negotiator for WFPStrong presentation and planning skillsAbility to think creatively and deliver on commitments.Languages Excellent command of spoken and written English (fluency/level C knowledge).Knowledge of another official UN language would be a plus. 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