Marketing Manager, Lifecycle, Marketing and Prime

Marketing Manager, Lifecycle, Marketing and Prime We’re looking for a Lifecycle Marketing Manager to develop and deliver engagement programs that delight our customers and deepen their relationship with Amazon. This person will design, test, and scale engagement strategies. You will flex your analytical and creative abilities as you design, experiment, and build marketing programs that help customers experience and understand how Amazon can help provide greater value and strengthen customer engagement. In this role, you will own the experimentation strategy to determine the best way to set up new engagement program tests to achieve the desired learnings. You will lead program execution across owned and operated channels including Amazon’s homepage, cross-site placements, email, landing page destinations, and more. You will also partner with other teams to analyze the results and report key insights to leadership. To be successful, you will be naturally curious, thrive in ambiguity, be willing to roll up your sleeves to get things done and obsess about how to serve our customers better. This role requires the ability to move quickly and use a test and learn approach to develop scalable marketing programs. Key job responsibilities Ownership of planning, designing, and executing marketing initiatives that drive adoption of new shopping behaviors and lead to repeat purchasing Own the experimental testing design to uncover key insights and inform future campaigns Develop segmentation models for retargeting key segments with experimental Lifecycle offers and messaging Build and execute campaigns, report on individual campaign results and bigger picture trends Partner with program owners throughout Amazon, to iterate and test different ways to communicate key messages Document best practices in execution and reporting that will serve as a model for partner teams About the team Inclusive team culture: At Amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust. Work Life Balance: We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives. Mentorship & Career Growth: Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional. Basic Qualifications 5+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience using Microsoft Excel to manipulate and analyze data Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion BA/BS degree with certificate of completion of studies required Fluent in both English and Spanish Preferred Qualifications Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Posted: June 11, 2025 (Updated about 2 months ago) Posted: August 14, 2025 (Updated about 2 months ago) Posted: June 11, 2025 (Updated 5 months ago) Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. #J-18808-Ljbffr