Product Marketing Manager, Branding, Southern Europe

Product Marketing Manager, Branding, Southern Europe - MilanGet AI-powered advice on this job and more exclusive features.The Product Solutions and Operations (PSO) team's goal is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.As a Product Marketing Manager, you will lead go-to-market for advertising solutions. Sitting as part of the Product Solutions & Operations (PSO) team, you will collaborate closely with our biggest clients, in-market sales, headquarter product and European product marketing teams in a high growth environment.An ability to self‑motivate, prioritise and influence partners and clients are key skills. As the successful candidate, you must have experience working in digital performance marketing, ideally in a product marketing role.ResponsibilitiesOwn products GTM and adoption for all of TikTok's advertising solutionsBecome the in‑market product expert by partnering closely with sales team to deeply understand customer pain points, vertical needs and business requirementsEnsure a market and vertical‑first approach is taken in all go‑to‑market, identify opportunities to make strategic recommendations, and scale these across the sales teamCollaborate with XFN teams to generate full‑funnel vertical strategies which would include narratives, solutions packages and product recommendationsDevelop sales education strategy and partner closely with subject matter experts in the sales org to ensure a high standard of product knowledgeDevelop and execute in‑market programs and initiatives to grow product adoption and revenue and partner with a range of cross‑functional teams to ensure flawless execution against this strategyAct as the voice of the market in product, synthesise market insights and collaborate with product and global/regional teams to identify solutionsMinimum QualificationsExtensive experience working within media in a marketing or product marketing capacityStrong knowledge of media sales and marketing processesStrong knowledge of the local market and agencies ecosystemA fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.Excellent communication, presentation and analytical skills.Customer service orientation and experience working in a client facing capacityA commercial mindset with a history of delivering against stretching performance goals.Preferred QualificationsConsumer Goods industry expertiseBranding marketing expertiseAbout TikTokTikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.Why Join UsInspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.Diversity & InclusionTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.Seniority levelNot ApplicableEmployment typeFull‑timeJob functionMarketing and SalesIndustriesOnline Media#J-18808-Ljbffr