Social Media Content Creator

Social Media Content Creator (Freelancer) Direct message the job poster from McCann Worldgroup Italy Position Summary We’re looking for a talented and proactive Social Media Content Creator with a flair for storytelling and strong project management skills. You’ll be hands-on with content creation — from ideation to delivery — while also managing briefs, timelines, and client relationships. This role will be based on-site at our client’s office in Rome, working closely with their internal marketing team and global stakeholders. If you love creating thumb-stopping content, know your way around social trends, and can balance creativity with organization, this is the role for you. Key Responsibilities Create fresh, engaging content — from concept to delivery — across Instagram, TikTok, Facebook, and YouTube (video, photo, copy) Plan and manage content calendars in line with brand campaigns, product launches, and cultural moments Shoot and edit agile, trend-led content such as DIY, ASMR, recipes, or viral moments Partners with internal teams, external agencies, and influencers to co-create standout social campaigns Monitor emerging trends, platform updates, and viral formats to keep brands ahead of the curve Maintain a consistent voice and visual identity across all channels Build and nurture strong client relationships, acting as a reliable and creative point of contact Manage briefs efficiently — prioritizing tasks, balancing workloads, and ensuring timely delivery of top-quality assets Use project management tools to organize, track, and report on deliverables and progress Skills & Experience 3–5 years of hands-on experience creating content, ideally for consumer brands or in the FMCG sector Proven track record in client-facing roles, managing projects from brief to final delivery Skilled in short-form video creation and editing tools (CapCut, Adobe Premiere Rush, InShot, Canva, etc.) Strong understanding of social culture, trends, and storytelling formats (especially Instagram Reels and TikTok) Excellent creative eye for design, composition, and brand storytelling Comfortable working within brand guidelines while adapting tone and visuals to each platform Self-motivated, detail-oriented, and able to thrive in a fast-paced, collaborative environment Experience using project management tools (e.g. Notion, Asana, Monday, Trello) is appreciated Skills in photography, animation, or motion graphics are appreciated What We’re Looking For A content-first thinker who lives and breathes social A storyteller with a sense of humor, timing, and trend fluency Someone who understands the FMCG world and knows how to make brands feel human online A self-starter who can ideate, execute, and iterate quickly Someone with strong organisational skills confident in managing their own workload Someone willing to travel to events within Italy with the Unilever team About us McCann Worldgroup is a global marketing company where creativity is at the center and professionals, present in over 100 countries, are united by a common mission: “We help brands play A meaningful Role in people’s lives”. Our work helps brands become part of the popular culture across the world and engage with consumers in their daily lives. We provides an unmatched combination of award-winning creativity, strategic insight and innovation globally, regionally and locally. Our strategic approach, evolved from our founding and enduring Truth Well Told philosophy, is built on our core belief that brand truths can serve as a catalyst for generating powerful ideas that succeed because they help brands to play a meaningful role in people’s lives. Through our integrated world-class capabilities, McCann today helps our clients to drive their brand growth across disciplines, media platforms, technologies, languages and geographical boundaries. We offer specific competences integrated around clients needs as: - Advertising & marketing - In house studio - Integrated productions - PR & influence - Addressable - Media strategy & buying - Experience & Shopper - Social content & activations McCann’s total marketing services capabilities are enhanced and magnified through its seamless collaboration with the other major worldwide communications networks that are part of the global McCann Worldgroup offering. The McCann Worldgroup network provides today’s marketers with best-in-class strategic and creative services that help their brands play a meaningful role in people’s lives and build their businesses. We has created some of the best-known and most iconic advertising campaigns of the last century. McCann Worldgroup has been awarded "Global Agency of the Year" by Adweek magazine, "Network of the Year" at Cannes Lions, Most Creatively Effective Group at the Effie Awards (for three consecutive years), "Global Network of the Year" by Campaign Magazine and "Network of The Year" at The Webby Awards (for two consecutive years). Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Public Relations, and Writing/Editing Industries Advertising Services Referrals increase your chances of interviewing at McCann Worldgroup Italy by 2x Get notified about new Social Media Content Creator jobs in Rome, Latium, Italy . We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr