CX Strategy

5 ore fa

Milano, Italia frog A tempo pieno

CX Strategy & Transformation Senior Consultant • Capgemini Invent Capgemini Invent is a global business and technology transformation partner focused on digital and sustainable solutions. This senior consultant role drives CX strategy and transformation for clients. YOUR ROLE As a Senior Consultant in CX Transformation, you will: Design omnichannel services and journeys, integrating physical and digital touchpoints. Define and implement CRM and CVM (Customer Value Management) strategies. Apply Generative AI to optimize campaign processes, content creation, and customer engagement. Support the definition of digital transformation roadmaps for marketing. Collaborate with cross‑functional teams (IT, Sales, Operations) to ensure strategic alignment. Conduct benchmarking and market analysis to identify trends and opportunities. Manage workshops with stakeholders for co‑creation and solution validation. Have proven experience (6–7 years) in consulting or strategic roles in marketing/service design. YOUR PROFILE We are looking for a professional with the following qualifications: In‑depth knowledge of CRM and CVM, including leading platforms (Salesforce, Adobe, etc.). Ability to design business processes focused on marketing and customer experience. Expertise in Generative AI applied to marketing (e.g., content personalization, automation). Solid understanding of omnichannel strategies and engagement models. Familiarity with Design Thinking and Service Design methodologies. Strong analytical, problem‑solving, and communication skills. Fluent English (spoken and written). WHAT YOU’LL LOVE ABOUT WORKING HERE Be the change by supporting our clients through innovative strategy projects around digital, future‑proof topics. Craft your own career path through continuous learning and personal growth. Enjoy hybrid working with flexibility, 5 weeks vacation, employee referral bonus, company shares program, and annual fitness subscription contribution. Capgemini Italy is an equal‑opportunity employer promoting equality and dignity in all aspects of recruitment and employment. SENIORITY LEVEL Mid‑Senior level EMPLOYMENT TYPE Full‑time JOB FUNCTION Marketing INDUSTRY Business Consulting and Services #J-18808-Ljbffr

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