Brand Manager

Brand Manager - Complement-Mediated Disease EUR 60.000 - 80.000 Brand Manager - Complement-Mediated Disease Company Description At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of rare disease patients. Sobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals, meeting the high medical needs of rare disease patients and providing treatment and services to them. Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere. Job Description Develop and manage a complete marketing program for the successful introduction, marketing and sales of the brand in scope. Collaborate with all departments to ensure effective alignment on information, solutions co-creation and identification of current and future business opportunities. Review and analyze sales trends to monitor profitable growth and the marketing position, and identify areas for improvement. Inform and keep the organization updated on vital activities that affect objectives and goals of the division. Plan, execute and manage the marketing plan within the approved operating expenses level. Develop and implement local marketing strategies and tactics according to the Global Brand Plan. Develop and implement omnichannel strategies according to the Global plan. Liaise with the global team to develop the launch and marketing strategy and tactical plan of assigned product(s). Adapt the local commercialization strategy and tactics based on customer insights and market/competitor perspectives, ensuring key information is included in global strategy development. Lead the Brand cross‑functional team (BOOST) to identify new business opportunities, insights and solutions for implementation. Localize and tailor global key messages and promotional tools to develop impactful omnichannel brand communication, in compliance with Italian law. In coordination with NSM and KAMs, prepare the account plans and support their implementation. Drive cross‑functional brand plan tactics implementation and KPIs with the highest compliance standards. Lead involvement in national congresses, local events and initiatives, supporting the sales team. Build a network with stakeholders, collaborating with commercial, medical, patient access & CE&C teams to manage customer relationships on a country scale. May act as MRP owner. Ensure local training for the sales force in collaboration with medical and other functions. Act in accordance with SOBI policies, SOPs and Italian law. Align demand plans for assigned product(s) with high accuracy requirements. Align A&P budget spending according to the financed plan. Qualifications University degree in a medical or science‑based field. Minimum 3 years’ experience in marketing for haematology, rare disease or nephrology. Minimum 3 years’ brand management experience. Strong cross‑cultural leadership, effective communication and teamwork skills. Multi‑stakeholder project management experience, delivering results on time and within budget. Flexibility, ability to manage change in uncertain environments. Demonstrable customer relationship management experience. Experience in life‑cycle management. Strong accountability mindset. Skills, Knowledge and Languages Fluency in written and spoken English; additional European language skills an advantage. Proficient in PowerPoint, Excel, Word and MS Teams. Personal Attributes – Required Cross‑cultural awareness, effective communication and teamwork skills; good interpersonal and social skills. Flexibility and agility, solution‑focused mindset in ambiguous situations. Indirect leadership capabilities: influence, motivate and delegate without direct authority. Excellent planning, organising and coordination skills. Alignment with the company’s values (Care, Ownership, Ambition, Urgency, Partnership). Ability to thrive in ambiguous, uncertain and stressful situations. Solid strategic and business acumen. Track record of personal leadership, influencing, leading and delivering results without line authority. Cross‑cultural working appreciation and experience. Knowledgeable in medical and technical aspects. Autonomy, entrepreneurial attitude and proactivity. Solution‑oriented and pragmatic attitude. Effective communication and teamwork skills. Personal transparency, candour and full integrity. #J-18808-Ljbffr