Content Marketing Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Content Marketing Manager in Bulgaria. This role provides an exciting opportunity to lead content marketing initiatives in a fast-moving, innovative digital asset environment. You will be responsible for creating, managing, and optimizing content across multiple channels to educate and engage sophisticated audiences, drive traffic, and support customer acquisition and retention. The role requires both strategic thinking and hands‑on execution, including editorial planning, SEO optimization, social media management, and cross-functional collaboration. You will work closely with internal teams and external partners to deliver high-quality content that reflects the brand voice and positions the company as a thought leader in the industry. This position is ideal for a skilled communicator who thrives in a fast‑paced, technology-driven environment and has a passion for digital assets and financial innovation. Accountabilities Develop and execute the content marketing strategy to drive traffic, engagement, leads, and customer retention. Manage editorial planning, including content calendars, categorization, governance, and alignment with brand voice. Create, edit, and optimize content across blogs, research reports, newsletters, and digital channels. Collaborate with cross-functional teams to integrate content programs with broader marketing campaigns and initiatives. Monitor, analyze, and report on content performance, social engagement, and conversion metrics, making data-driven recommendations for improvement. Oversee internal and external content resources, including writers, designers, and agency partners. Ensure content supports educational initiatives, thought leadership, and promotion of products and services. Requirements Bachelor’s degree or equivalent experience in marketing, communications, or related fields. Proven experience in content creation, digital marketing, and social media management. Strong editorial skills with the ability to write clearly, concisely, and to deadlines. Understanding of SEO, content distribution, and measurement tools (e.g., Google Analytics, WordPress). Experience managing multiple stakeholders in complex projects and prioritizing tasks to deliver results. Analytical mindset with the ability to measure, report, and optimize content and social media performance. Familiarity with cryptocurrency, fintech, or digital asset markets is a plus. Benefits Competitive salary and flexible, remote-friendly work environment. Mentorship and professional growth opportunities. Access to career development resources and learning programs. Supportive and collaborative team culture with opportunities for innovation. Team‑building activities, both online and in‑person. Opportunity to have a direct impact on brand narrative and audience engagement. Why Apply Through Jobgether? We use an AI‑powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top‑fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #J-18808-Ljbffr