Regional Sales Manager On Trade South Italy

About Bacardi We are a vibrant family-owned company in the spirits industry, driven by seven generations of the Bacardí family. Founded in 1862 in Santiago de Cuba by Don Facundo Bacardí Massó, we revolutionized the world of spirits by creating the first light rum in the world. Today, we manage a portfolio of more than 200 brands, including BACARDI® rum, GREY GOOSE® vodka, PATRÓN® tequila, MARTINI® vermouth and sparkling wines, DEWAR’S® Scotch whisky, BOMBAY SAPPHIRE® gin, CAZADORES® tequila, and WILLIAM LAWSON’S® whisky, among others. We are an extended family of more than 7,000 employees worldwide, proudly called “Primos.” Your Opportunity As Regional Sales Manager On Trade Italy, you will lead Bacardi’s commercial and cultural strategy in your region, being responsible for teams of Field Managers and Business Managers, ensuring achievement of commercial objectives, talent development, and proper regional execution of the national strategy. Your leadership will make the difference. You will be a reference in culture, execution, and results, driving sustainable business growth. Responsibilities WITH THE CONSUMER AT THE CENTER, YOUR MAIN OBJECTIVES WILL BE: Commercial Execution: Ensure achievement of commercial objectives for volume, GP, and GM, breaking down targets by sub-zone, channel, and key customer segment. Continuously optimize pricing, discount, and margin plans, working with the Revenue Growth Management team to ensure sustainability and competitiveness. Analyze execution KPIs weekly using tools such as Power BI, setting clear action plans and measuring impact. Translate national strategy into a regional commercial plan that prioritizes opportunities by customer type, category, and brand activation. Strategic Leadership: Be the voice of the region in national committees, defending local priorities with global vision and objective data. Align objectives and plans with key departments such as Trade Marketing, KAMs, and Brand Ambassadors, ensuring consistency between point-of-sale execution and brand strategy. Translate national strategies into actionable playbooks for the team, with clear indicators and realistic goals. People & Cultural Leadership Develop a leadership culture where Area Managers and Business Managers operate with autonomy, commercial vision, and business ownership. Apply a structured leadership cycle based on Field Manager tools: 1:1 meetings, weekly team meetings, and biweekly work-with sessions. Design individual development plans using 360° feedback tools and structured performance check-ins. Promote an environment of clear, courageous, and empathetic feedback, where mistakes are seen as learning opportunities. Be a role model for Bacardi’s leadership approach, integrating Family, Founders, and Fearless values into every decision. Foster a sense of belonging, inclusion, motivation, and well-being across the team. Requirements ABOUT YOU Minimum 10 years in senior sales positions, ideally in premium beverages or FMCG. At least 6 years of experience leading managers and developing talent. Knowledge and management of multiple Nielsen zones in Italy. Strategic mindset and proven ability to lead change. Experience in complex negotiations and key account development. Advanced proficiency in commercial tools (Power BI, CRM). Advanced Italian and English. Availability to travel within Italy. Key Competencies Strategic Agility: ability to anticipate changes, connect business variables, and quickly adapt local strategy while maintaining alignment with national vision. Talent Development: genuine commitment to team growth, creating individualized plans and fostering a culture of continuous learning. Communication Clarity: ability to deliver structured, direct, and empathetic messages that inspire and align teams. Emotional Intelligence: ability to manage your own emotions and respond constructively to others, building strong relationships. Founder’s Mentality: act as if the business were your own, with responsibility, proactivity, and long-term vision. Onboarding & Development Immersion program with Sales Director and The Academy to understand culture and tools. Internal mentor support during the first 3 months. Evaluation at 6 months on commercial impact, leadership, and team management. Learn More Visit: Join Us At Bacardi, you don’t just join a team: you join a family. Are you ready to lead, inspire, and make your mark? #BACARDILIFE | #MORETHANWORK Disclaimer Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws. Benefits & Perks Perks of Working for us: At Bacardi, we are committed to providing our Primos with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and more. The total rewards program is based on pay for performance, with incentive programs linked to company and individual performance. Competitive Pay Package Competitive Holiday/Paid Time Off, plus additional days (e.g., volunteer day) Retirement/Pension Plan Health & Wellbeing Medical, Critical Illness, and Life Insurance Calm Meditation App subscription (free) Employee Assistance Programs Best-in-class, family-friendly, and inclusive leave policies Additional Notes The benefits may vary depending on employment type, location, and are subject to change. Some benefits may be subject to employee contribution and may be subsidized. Incentive plans vary by region, market, function or brand. #J-18808-Ljbffr