Brand & Content Development (Maternity Cover)

2 settimane fa

Milano, Italia Altro A tempo pieno

Siamo alla ricerca di un Product Marketing Specialist da inserire nel team Connected TV (CTV) di Publitalia ’80. La risorsa contribuirà allo sviluppo, al posizionamento e alla promozione delle soluzioni CTV e cross-screen, supportando la definizione delle strategie commerciali e di go-to-market dei nuovi formati digitali. Il ruolo è ideale per chi vuole crescere nel mondo dell’advanced TV, portando un approccio analitico e una forte predisposizione all’innovazione di prodotto. Responsabilità principali Analizzare il mercato CTV e il panorama AdTech, identificando trend, benchmark e opportunità di sviluppo prodotto. Supportare la definizione del posizionamento dei prodotti CTV e dei formati pubblicitari addressable. Sviluppare materiali utili al sales marketing e alla forza vendita: schede prodotto, case history,… Realizzare analisi di performance e reportistica a supporto del management. Collaborare con i team: Product, Data, Sales, Ops e Tech. Monitorare KPI di prodotto e contribuire al miglioramento continuo dell’offerta commerciale. Preparare presentazioni strategiche interne ed esterne, con capacità di sintesi e storytelling efficace. Requisiti Esperienza in marketing digitale, media, advertising, product marketing o ruoli affini. Conoscenza dei principali modelli di advertising digitale (CPM, targeting, misurazione pre e post campagne, attribution, ecc.). Conoscenza delle lingue: inglese e spagnolo (nice to have). Ottime capacità analitiche: ottima padronanza di Excel, interpretazione e analisi dati e performance. Capacità di storytelling: ottima padronanza di PowerPoint. Attitudine collaborativa, problem solving, gestione efficace delle priorità. Passione per media e innovazione tecnologica. Nice-to-have Esperienza nel settore CTV, broadcaster, AdTech o piattaforme digitali, o mondo centri media. Conoscenza base di strumenti e framework di misurazione (Auditel, Audicom, IAS, ecc.). Familiarità con prodotti e dinamiche dell’addressable advertising. Cosa offriamo Opportunità di lavorare al centro della trasformazione digitale del gruppo MFE Advertising. Ruolo strategico con forte esposizione interna ed esterna. Ambiente dinamico, innovativo, orientato alla crescita delle competenze. Possibilità di contribuire allo sviluppo dei prodotti CTV più avanzati del mercato italiano.

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