Marketing Programs Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Programs Manager in Bulgaria. This role offers the opportunity to lead high-impact marketing programs in a cutting-edge technology environment. You will develop and execute strategies for both strategic accounts and broader market segments, driving engagement, awareness, and revenue. As the internal expert on the market, customers, and competition, you will define program goals, shape messaging, and guide cross‑functional teams to implement campaigns across digital, field, and event channels. The environment is collaborative, fast‑paced, and data‑driven, rewarding strategic thinking, creativity, and hands‑on program management. You will have a direct influence on how marketing initiatives support sales and product success while shaping the company’s market presence. This is an ideal role for a marketing leader passionate about ABM and complex technology markets. Accountabilities Develop and lead integrated marketing program strategies, including Account-Based Marketing for top‑tier accounts and broader campaigns for other segments Serve as the internal market expert, understanding customer challenges, competitive dynamics, and market trends to guide program design Coordinate planning and execution with sales, product, content, digital, and field marketing teams to ensure alignment and program effectiveness Define content needs and messaging focus for campaigns, collaborating with product marketing and content teams to translate complex technical concepts into clear narratives Oversee the rollout and execution of marketing programs across multiple channels including web, email, social, and events Monitor program performance against KPIs and recommend improvements to optimize results Requirements 10+ years of experience in B2B marketing roles, with proven expertise in Account-Based Marketing and tiered account strategies Experience marketing hardware, deep-tech, or complex technology solutions Demonstrated ability to work closely with sales and product teams to drive measurable business outcomes Bachelor’s or Master’s degree in physics, engineering, or related technical field is advantageous Strong ability to learn complex scientific and technical concepts quickly and apply them to marketing strategies Excellent project management, collaboration, and cross‑functional leadership skillsStrategic thinker with a data‑driven mindset and experience defining and tracking KPIs Exceptional communication skills to translate technical solutions into compelling, audience‑appropriate messaging Benefits Competitive compensation package aligned with role and experience Opportunities to work on innovative, high‑impact technology initiatives Exposure to cross‑functional teams and global markets Collaborative and fast‑paced work environment that encourages ownership and creativity Flexible work arrangements and professional growth opportunities Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #J-18808-Ljbffr