Brand Leader Cardiovascular
4 ore fa
OverviewSummary: As the Brand Leader for Cardiovascular, you will be responsible for integrating a long-term strategic vision with the execution of the Tactical Plan, maintaining a strong focus on key objectives and market priorities. The role involves monitoring the competitive positioning of the brand and acting as a central reference point for all key internal and external stakeholders. You will coordinate the Brand Team, fostering synergy within a cross-functional team that includes market access, medical, and sales areas. The role requires close collaboration with the sales team to ensure the impact and effectiveness of messages and campaigns in the field. Additionally, strong strategic thinking skills and leadership capability are essential for guiding the team to achieve optimal outcomes.ResponsibilitiesPrepare content of Integrated Brand Teams.Define the Marketing Plan and develop the brand strategy, ensuring its implementation while carefully monitoring results to support brand growth.Lead the definition and execution of promotional activities in compliance with internal SOPs and the Code of Conduct.Lead the Brand Team with effective leadership skills, maximizing cross-functional collaboration among the broader organization supporting Marketing Head.Identify area market insights and opportunities via customer interactions.Execute central marketing activities as well as regional initiated marketing activities.Identify barriers and market opportunities, providing adequate tools and removing obstacles to support the sales team and accelerate brand growth.Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.Collaborate with Access and Medical teams to maximize activities.Operational Management and MonitoringMonitor and manage the brand's budgets, forecasts, and expenditures, evaluating the marketing mix to assess cost-effectiveness and achieved results.Ensure the smooth execution of central marketing activities while maximizing the impact of locally initiated initiatives.Track product performance and market conditions using dedicated tools, implementing corrective actions as needed to ensure alignment with business objectives.Essential RequirementsScientific or Economic DegreeAt least 3 years of previous marketing experienceAn additional previous experience in the role of sales, finance and/or consultancy will be considered a strong plusPrevious experience in the therapeutic area will be considered a strong plusOperations Management and ExecutionItalian and English on a fluent levelStrong strategic thinking, with an ability to define long-term objectivesDemonstrated leadership skills, with the ability to guide cross-functional teams and drive collaboration across departmentsAn account management-oriented mindset, with a clear understanding of its principles, is a strong plusNegotiation and change management skills, coupled with excellent internal and external communication capabilitiesA solution-oriented mindset, with the ability to identify and implement innovative strategies to remove barriers and capitalize on market opportunitiesWhy NovartisWhy Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together?#J-18808-Ljbffr
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Cardiovascular Brand Leader: Drive Strategy
2 settimane fa
Milano, Italia Novartis A tempo pienoA leading global healthcare company is seeking a Brand Leader for Cardiovascular in Milano.This role involves developing and executing marketing strategies and leading cross-functional teams to achieve brand objectives.Ideal candidates will have a scientific or economic degree, at least 3 years of marketing experience, and strong skills in strategic thinking...
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Cardiovascular Brand Leader: Drive Strategy
2 settimane fa
Milano, Italia Novartis A tempo pienoA leading global healthcare company is seeking a Brand Leader for Cardiovascular in Milano. This role involves developing and executing marketing strategies and leading cross-functional teams to achieve brand objectives. Ideal candidates will have a scientific or economic degree, at least 3 years of marketing experience, and strong skills in strategic...
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Brand Leader Cardiovascular
6 giorni fa
Milano, Italia Novartis A tempo pienoOverview Summary: As the Brand Leader for Cardiovascular, you will be responsible for integrating a long-term strategic vision with the execution of the Tactical Plan, maintaining a strong focus on key objectives and market priorities. The role involves monitoring the competitive positioning of the brand and acting as a central reference point for all key...
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Brand Manager Cardiovascular
2 settimane fa
Milano, Italia BI Italia Spa A tempo pieno**The Position**: As a Brand Manager (CRM), you ensure to promote a complete understanding of the disease burden and a strategic mindset to exploit portfolio opportunities in long term view within the IBP and ICP. Explore, propose, define and implement added-value solutions for our Customers. Explore and ensure realization of planned activities, supporting...
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Milano, Italia Zentiva Group, a.s. A tempo pienoA global pharmaceutical company located in Milan is seeking a Senior Brand Manager for Prescription. In this role, you will shape the marketing strategy for a portfolio focused on Cardiovascular and Allergy, collaborating with various teams to unlock market opportunities. The ideal candidate should have a university degree in Life Sciences or Economics, with...
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Brand Leader Hematology
1 settimana fa
Milano, Italia AstraZeneca A tempo pieno**Brand Leader Hematology** At AstraZeneca, we believe in the potential of our people, and we’ll develop you beyond what you thought possible. We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us. Welcome to MIND (Milan), one of over 400 sites here at AstraZeneca, providing a...
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Brand Manager – Prescription
2 settimane fa
Milano, Italia Zentiva A tempo pienoA leading pharmaceutical company in Milan is seeking a skilled Brand Manager to oversee marketing strategies for its Prescription portfolio. The ideal candidate will have a university degree, over 5 years of experience in brand management within the pharmaceutical sector, and excellence in project leadership. This role involves collaboration across teams,...
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Brand Manager
2 settimane fa
Milano, Italia Zentiva A tempo pienoA leading pharmaceutical company in Milan is seeking a skilled Brand Manager to oversee marketing strategies for its Prescription portfolio. The ideal candidate will have a university degree, over 5 years of experience in brand management within the pharmaceutical sector, and excellence in project leadership. This role involves collaboration across teams,...
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Brand Manager – Prescription
2 settimane fa
Milano, Italia Zentiva A tempo pienoA leading pharmaceutical company in Milan is seeking a skilled Brand Manager to oversee marketing strategies for its Prescription portfolio. The ideal candidate will have a university degree, over 5 years of experience in brand management within the pharmaceutical sector, and excellence in project leadership. This role involves collaboration across teams,...
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Therapeutic Area Lead Cardiovascular
1 settimana fa
Milano, Italia AstraZeneca A tempo pienoThe Cardiovascular Therapeutic Area Lead plays a pivotal role in channeling AstraZeneca's scientific capabilities to make a positive impact on changing patients’ lives. This role is crucial within the CVRM Medical Affairs Department, ensuring solid scientific medical planning and execution. The Medical Lead oversees the day-to-day operations of the MSL...
