Business Development Representative

Coverflex exists to make compensation work for everyone.Pay is still rigid, fragmented, and hard to feel.We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.Our platform is simple for HR and meaningful for employees.We provide choice, smarter compensation tools and empowerment.⚙️ TL;DR (The Essentials)Role: Business Development Representative (BDR)Seniority Level: JuniorType: Individual ContributorLanguages: English (main) / Italian (C2/native)Main Tools: HubSpot, LinkedIn Sales Navigator, Outreach, Notion, SlackLocation: Remote (Italy)Compensation:Bonus / Commissions: UncappedEquity: Yes – Stock Options under our Equity Incentive PlanBenefits: you can check them below (at the end of the page)Contract Type: Fixed Term - 6 monthsYour role will play a major role in our success because you’ll be one of the first BDRs dedicated to the Italian market, directly fueling our sales pipeline and revenue growth.You’ll be the engine behind new opportunities — opening doors, creating conversations, and ensuring our Account Executives spend their time on high-quality, well-qualified meetings.You’ll know you’re successful when, after 90 days, you’ve:Built a strong outbound rhythm with consistent, high-quality activityStarted booking qualified meetings for AEsBecome autonomous in prospecting, CRM hygiene, and handoverHow we’ll measure success:Main KPI 1: Number of outbound activities (calls)Main KPI 2: Number of meetings booked (SQL)Main KPI 3: Number of qualified meetings (SAL)Secondary KPI 1: Pipeline and revenue influencedSecondary KPI 2: CRM data quality and feedback loops⚡ Reality Check - What Makes This Role HardHigh volume of outreach with frequent rejectionA strong focus on phone-based prospecting (cold calls are key)You need resilience, consistency, and energy — even on hard daysYou’ll be measured on inputs and outputs, not just effortFast feedback loops: you’ll constantly adapt based on resultsThis role is not about comfort — it’s about growth, grit, and momentum.Must-haves (evidence, not years)Iterative, curious, and entrepreneurial mindset — you bring solutions, not just problemsSelf-driven, proactive, and motivated to continuously improveOutcome-focused: “good enough” beats perfect, impact beats processYou’re not afraid of hearing “no” — and you don’t take it personallyYou find new ways in when the obvious path is blockedFluent Italian (C2 / native) and fluent EnglishNice-to-haveSolid CRM usage habits (HubSpot experience is a plus)Exposure to tech, HR, finance, or benefits-related ICPsSMB outbound sales experienceBenefits market knowledgeProactive, energetic, and resilientPersuasive without being aggressiveComfortable handling objections and pushbackCalm and groundedCoachable and open to continuous feedbackYou’ll probably find this frustrating if…You struggle with feedbackYou give up easily after rejectionMeet Your ManagerProfile Snapshot:Energy: PositiveCommunication: Empathic and directFeedback Style: Constructive, actionableHow to work with me - in the Manager's own words:“As your BDR Manager, my goal is to ensure you have everything you need to succeed in your role. We’ll have weekly 1:1 meetings where we’ll discuss your progress, challenges, goals, and any support you might need. I believe in open and transparent communication, so feel free to reach out anytime through our #it_bdr Slack channel for team-related updates or directly via DM if you need quick feedback or want to discuss something privately. Ultimately, I’m here to help you grow, remove obstacles, and make sure you feel confident and equipped to hit your targets.”Your TeamYou’ll work day-to-day with:Giorgia Bertotto, BDR, Stakeholders:Account Executive TeamMarketing TeamGrowth TeamTeam Rituals:Weekly training sessions (Friday)Regular roleplay calls (30 min)Ongoing 1:1s focused on activity, follow-up, and improvement Access & Belonging (Equal Opportunity)We hire for impact and potential, not pedigree. We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.Assessment fairness: We anchor on evidence of outcomes (what you shipped, moved, or influenced). We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time (we won’t know your name, gender, or personal info until the interview stage).No cover letter required. Apply with your LinkedIn or upload your CV. You may be asked a few short, relevant questions.