Marketing Manager Wild Country
4 settimane fa
Plan and develop seasonal marketing campaigns following the overall brand strategy Execution and operative responsibility for international marketing campaigns Planning and coordinating of national marketing activities in main and emerging markets in cooperation with local colleagues and in alignment with the international brand objectives Monitor and analyze the campaign performance and optimize strategies to maximize effectiveness
Product Marketing:
Create compelling product messaging and positioning for Wild Country's climbing gear and equipment Develop marketing materials, including workbooks, lookbooks, and digital assets Work closely with the product development team to understand product features and benefits
Oversee Wild Country's social media channels, including content creation, posting schedules, and community engagement Develop innovative strategies to grow our social media following and increase brand awareness Manage relationships with sponsored athletes and ambassadors Collaborate with athletes to create engaging content and storytelling opportunities Communication & PR:
Serve as the primary point of contact for media inquiries and press relations. Develop and distribute press releases and other PR materials. Cultivate relationships with key media, influencers, and industry stakeholders.
International Business Support:
Support online business initiatives, including e-commerce marketing and digital advertising. Work closely with the international sales teams to develop trade marketing activities and support materials for international wholesale partners. Collaborate with our retail partners to execute co-marketing initiatives and promotions.
Profile Bachelor's degree in Marketing, Communications, or a related field. Advanced degree preferred 5+ years of experience in marketing, with a focus on brand management and campaign development Proven track record of success in developing and executing marketing strategies in the outdoor industry or a related field Strong leadership and project management skills, with the ability to manage multiple priorities and deadlines Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and departments Passion for outdoor adventure and familiarity with the climbing community are preferred Join us at Wild Country and be part of a team that's passionate about adventure and dedicated to helping climbers reach new heights. Apply today to unleash your potential and make your mark in the outdoor industry If you are interested to work in a challenging, international and dynamic environment then apply now
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