Brand Leader Gynecological Cancer

3 settimane fa

Rome, Italia AstraZeneca A tempo pieno
Do you have passion for Marketing? Would you like to apply your expertise to make an impact in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for youAt AstraZeneca, we believe in the potential of our people, and we’ll develop you beyond what you thought possible. We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us.Welcome to MIND (Milan), one of over 400 sites here at AstraZeneca, providing a coordinated environment where everyone feels comfortable and able to be themselves is at the core of AstraZeneca’s priorities.In the last 15 years, AstraZeneca has built and strategically acquired one of the most promising Oncology pipelines in the industry. We are helping patients by redefining the cancer treatment paradigm.Our approach is focused on using ground-breaking science to further our understanding of cancer and make a positive impact on changing patients’ lives.As Brand Leader Gynecological Cancer you will be accountable for managing all marketing activities of assigned product to support company objectives.MAIN DUTIES AND RESPONSIBILITIESReporting to the Head of Marketing Gyn/GU you will manage all marketing activities of assigned product to support company objectives, conduct analyses of the market segment, including identification of key growth drivers, opportunities and risks.You may work on the determination of distribution channel solutions (including digital, social media) and working closely with Global and Other Marketing Companies’ teams.Your responsibilities will comprise the following aspects:Leads development of brand strategy and marketing plans for assigned brandDefining marketing strategy for the product through the implementation of cross functional Brand Building process considering Company and Brand objectives, and in line with the Italian legislation and AstraZeneca compliance and proceduresLeading cross functional Teams in order to guarantee the effective implementation and monitoring of Brand plan actionsWorking with analysts to analyze market data and identify key segment drivers, growth opportunities and business threatsProviding promotions, public relations, and advertising associated with assigned brands/productsGuarantees support and engagement with Field ForceParticipates in development of training for field/customer service personnel on brand informationWorks closely with sales leaders to identify opportunities/issuesAchieving annual brand plan by coordinating cross-functional teamsEnsuring high Corporate image around Scientific CommunityMaintaining and developing the relationship with KEEs (project, meeting and publications) and with HQ for Global/Region projectsOn the entire BSP process planning and implementation, be the point of reference internally and externallyManaging all activities and Account relationship according with Company Values, Code of Conduct, Guidelines/Internal procedures and Italian legislationESSENTIAL REQUIREMENTSBusiness or Scientific DegreeAt least 4 years of marketing experience in healthcare or biopharma industryExperience in launching productsIn-depth understanding of commercial strategy, methodologies and tools (customer profiling and segmentation, market research techniques including patient journey mapping, competitive intelligence resources)Ability to lead and/or engage cross-functional working groups and teamsExcellent project management skillsExceptional analytical and conceptual thinking skillsStrong communication skillsSuccessful record of creating and deploying digital content & channelsProven experience of engaging with and leveraging insights from external customers e.g. KEE’s, prescribers, patients and payersComfort operating in a highly regulated environment and industryStrategic approach & Strong focus on resultsCourage on taking decisionsEntrepreneurial spirit and innovation mindsetExcellent communication and team working skillsProficiency in English and ItalianDESIRABLE REQUIREMENTSSales and/or Sales Leadership experienceInternational ExperienceExperience in oncologyWhy AstraZeneca?At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. We’re opening new ways to work, pioneering ground-breaking methods and bringing unexpected teams together. Join us on our journey of building a new kind of organisation to reset expectations of what a bio-pharmaceutical company can be.When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn't mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.Next Steps – Apply todayTo be considered for this exciting opportunity, please complete the full application.The recruitment team will evaluate your profile and review your CV to determine whether your skills and experience match the job profile.Only shortlisted candidates matching the job profile will be contacted for an interview. If you are recently being involved into a recruitment process for a similar professional role within our Company, we will evaluate our previous feedback to arrange an interview.Date Posted06-May-2024Closing Date20-May-2024AstraZeneca embraces diversity and equality of opportunity.

We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.

We believe that the more inclusive we are, the better our work will be.

We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.

We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.SummaryLocation: Italy - MilanType: Full time

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