Head of Brand Marketing · Italy · Completamente remoto

4 settimane fa

Rome, Italia Unobravo Srl A tempo pieno
Leading the way in digital mental healthcare , Unobravo stands as a

trusted and empathetic ally in people's lives , caring for their mental health and supporting their personal growth. From the very beginning, our

daily mission

has been

to revolutionize society's perception of mental health by breaking down the stigma

surrounding it. At the core of Unobravo's success is our

exceptional team , committed to providing

accessible, high-level care anytime, anywhere . With

more than 2 million therapy sessions , we have positively impacted countless lives,

promoting psychological well-being and helping individuals overcome life's challenges . To take our company to the next level, we are currently looking for a

Head of Brand

to join our Marketing Team, with the

purpose

of

building a strong and consistent brand narrative which gets into our target market heads and heart s. The Central brand team will build the strategic guidelines and work closely with the local marketing team as the brand ambassador to ensure localisation / adoption across all touchpoints (marketing, therapy experience, product, customer support, etc). AS A HEAD OF BRAND

YOU WILL: Lead all aspects of brand strategy, from developing a strong brand value proposition, to ensuring adequate implementation across Marketing (Search, Social Media, CRM, ATL), Product and Customer Support for both Patients and Therapists. Drive market research studies and the insights they bring, working with supporting agencies, sharing insights with other teams and through those insights uncover patient and therapists needs + pain points. Actively use consumer insights to deliver a strong positioning and narrative + key messages that enhance growth/ paid channels. Lead and grow the in-house creative / design team + coordinate external agency partners (design, marketing research). Be the brand ambassador/ expert that drives consistency across all marketing channels and product experience, working closely with the central product and local head of marketing. Plan and facilitate branding workshops with senior leadership and other teams. Develop a measurement framework for brand campaigns and how brand equity is contributing to short term results as well as long term ROI. This role will report to the CMO ️ YOU WILL BE THE PERFECT FIT IF YOU HAVE: Min 5+ years experience in a similar role. Proven ability to use market and user research to deliver value proposition and positioning Eye for great design and user experience - experience managing a design team a plus Track record of success in scaling a brand's relevance and familiarity at international scale. Ability to effectively lead and provide thought leadership and direction to a global, cross-functional team A world class leader with a proven ability to grow, develop and scale a team. Hands-on attitude, a lot needs to be created from the ground up, builder mindset. WHAT WE OFFER : Remote-Working at the Top Join a team that embraces the future of work and takes the well-being of its people seriously. We support a healthy work-life balance with a smart approach that allows you to work from anywhere that suits your lifestyle and choices. Coworking Meetings Break free from the ordinary and push all boundaries Unobravo has dedicated a special budget to encourage global teamwork, in order to enable employees and collaborators to meet in coworking spaces in many many cities around the world. Ticket Restaurant Take advantage of €8 per working day with our Ticket Restaurant benefit. Satisfy your taste buds and explore culinary adventures every day Business Growth on the Horizon Step into a work environment that's in constant motion, always growing, and ever-evolving. Be part of a company that's on the rise ️

Online Yoga and Fitness Fun We're invested in your physical and mental wellness. Join our free online yoga and fitness classes to stay in shape and find your zen. ️

Discounts on Psychotherapy Sessions Your mental health is a top priority at Unobravo Enjoy discounts dedicated only to our employees on psychotherapy sessions with our professionals to get the support you need. Team Building and Epic Events Get ready for extraordinary adventures Dive into thrilling team-building activities and attend our fabulous corporate events and nationwide

aperitivo

parties that will keep you buzzing with excitement Company Conventions and Valuable Partnerships Discover a world of incredible opportunities and exclusive benefits through our B2B conventions and partnerships. Your gateway to extraordinary advantages Expand your Mind and Linguistic Repertoire Make your way through our training and language courses, it's the perfect time to unleash your curiosity and give yourself a gift of personal growth. We have a world of opportunities and a secret language for success in store for you Birthday Off Celebrating the passing of time is also fun at Unobravo In fact, all employees can enjoy a day off spendable month of your birthday. New Parenthood Perks Embarking on the journey of parenthood with us comes with special privileges Following the arrival of your little one, we contribute an additional 500 Euros to our welfare platform in the month that follows, celebrating the joy of new life. Sleep Consulting: Online Seminars on Infant Sleep Dive into the exclusive seminars that we offer, providing a distinctive chance to enhance the sleep quality of your precious little angels. Are you ready to make a difference with us? At Unobravo, we strive every day to create an inclusive work environment based on deep mutual respect and equal opportunity. Our mission, our deepest purpose, is to ensure that each person, with their individual qualities, is recognized and valued. We want to promote the well-being of everyone who is part of our reality. We know that everyone brings with them a unique set of experiences, skills and challenges. For this very reason, even if you may not have all of the technical skills required, if your work history does not seem perfectly aligned with what we seek, or if you belong to protected categories, we sincerely ask that you still consider the opportunity. We understand that many people, for different reasons, may need additional support to apply or to participate fairly in our interview process. If you require reasonable accommodation, whatever it may be, to make the process more accessible, please indicate this in the last question of the application form. We will do everything we can to ensure you have a fair and smooth application process.

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