Brand Manager

2 settimane fa

Rome, Italia Boehringer Ingelheim A tempo pieno

THE POSITION
As a Brand Manager (Metabolism/Chronic Kidney Disease), you ensure to promote a complete understanding of the disease burden and a strategic mindset to exploit portfolio opportunities in long term view within the IBP and ICP. In this role you will explore, propose, define and implement added-value solutions for our Customers and ensure realization of planned activities through effective management of all available channels and resources. You will conduct these activities in line with compliance culture and the assigned investments budget and in respect of company and corporate directions and current regulations.Therapeutic Area: Metabolism/Chronic Kidney Disease
Tasks & ResponsibilitiesOversight full ICP by monitoring the deployment and assuring integration and update of Cross-FX contribution to ICP plansDevelop and implement the activities necessary for the launch of new products.Create promotional tools and activities within the time established for the promotional cycle of the products.In collaboration with Business Intelligence Management assure to carry out the forecast accuracy and a constant monitoring of the sales, customer interactions and other key performance indicators for the products managed.Observe and understand the overall customer journey gathering feedback through every point of contact in order to contribute to build an advanced overview of his needs, goals and expectations and therefore optimize content, products and services (campaigns design and monitoring)Manage with medical department the development and maintenance of relationships with Top Opinion Leaders and scientific associations for the products under own responsibility.Explore, propose and ensure implementation of added-value solutions for our Customers, designed through a close collaboration with our Stakeholders and Top Opinion Leaders, leveraging feedbacks from Customer Facing Functions, Platforms and Technologies, maximizing data use.
Requirements3 years of experience in marketing or crossfuntional development move from closely alignedMaster degree in Economics or Scientific DegreeNative level of Italian and Fluent level of English languageTotal Value Proposition Services DrivenProject management and execution skillsCommunication and influencing skillsBusiness and marketing acumenStrategy development and innovative mindset
This job requisition is addressed also for candidates with disabilities and belonging to protect categories following articles 1 and 18, Law 68/99.

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