Content Marketing and Strategy Specialist Corporate Staff

4 settimane fa

Rome, Italia IRBM S.p.A. A tempo pieno
Content Marketing and Strategy Specialist

Marketing, Corporate Staff Position:

Content Marketing and Strategy Specialist IRBM is a scientific contract research organization (CRO) that stands at the forefront of drug discovery, leveraging a single, unified research facility, located in Pomezia (Rome), Italy, to accelerate team-based breakthroughs and improve efficiencies from initial concept to pre-clinical candidate. With a history of contributing to several approved drugs, and its own internal pipeline of oncology and other therapeutic assets, IRBM is powered by deep collaborations and decades of expertise from leading global institutions. Our comprehensive in-house capabilities assist partners in achieving key milestones and progressing towards clinical readiness, positioning IRBM as a major player in driving innovation in the pharmaceutical and biotech fields. Job Description We are seeking a highly creative, detail-oriented, and intrinsically motivated Content Creation and Strategy Specialist who will be tasked with creating imagery and narratives that captivate and engage both our internal team and our wider audience. The ideal candidate exhibits a blend of imaginative flair and analytical prowess, able to distill complex ideas into clear, compelling content. They are a storyteller at heart, with the discernment to adapt tone and style to various platforms and audiences, ensuring the brand’s message is not just heard but felt. This role demands a proactive, detail-oriented individual who thrives in a collaborative setting, combining creativity with strategic planning to elevate the organization’s brand and message. The successful candidate will be characterized by a relentless pursuit of excellence, an unwavering commitment to the brand’s vision, and an insatiable curiosity about the latest trends in content marketing. Key Responsibilities: Develop and execute a content strategy that aligns with the company’s marketing goals and initiatives. Establish strong brand guidelines and other materials which support the brand image and company reputation. Create a wide range of content including corporate presentation templates, social media posts, internal news articles, and promotional materials. Work in tandem with the Digital Marketing and Engagement Manager to ensure content is optimized for digital platforms and in-person events while supporting overall marketing objectives. Conduct competitive content analysis to identify trends, gaps, and opportunities for content differentiation. Collaborate with marketing and business development teams to create and refine messaging for target audiences. Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience across all channels. Measure and report on the effectiveness of content strategies, adjusting as necessary to drive better results. Proven experience in content creation and strategy development. Strong understanding of brand management and content marketing. Experience with SEO, social media, and digital content optimization. Ability to analyze content performance metrics and adjust strategies accordingly. Exceptional writing, editing, and communication skills. Ability to create visually appealing graphics and imagery Strategic thinking with an ability to execute on vision and goals. Creative mindset with a focus on engaging and audience-centered content. Strong project management skills, with an ability to meet deadlines. Proficient in content management systems and analytics tools. Team player with an ability to collaborate across departments. Outstanding knowledge of the English language (spoken and written) is mandatory. Requirements: Bachelor’s or master’s degree in Marketing, Business, Communications, Graphics Design or related field. At least 5 years of experience or advanced training specific to content marketing. Experiences in the life sciences a plus. During the job interview we will evaluate candidates’ experience and the job offer will be commensurate. We thank all applicants for their interest, candidates selected for interviews will be contacted. IRBM considers all qualified applicants without discrimination, including on the basis of race, gender, age, disability, gender identity or expression, national origin, religion, sexual orientation, or other protected classes. We nurture an inclusive culture where everyone can show their full potential and enjoy a fulfilling career.

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