CRM Project Manager

3 settimane fa

Milano, Italia Publicis Sapient A tempo pieno
We are looking for a CRM Project Manager to support the management and operational execution of CRM activities for our clients. You will play the key role in running the projects with our Automotive Client, being the bridge between Publicis Sapient, our Client and Italian market.
This role includes a lot of collaboration with diverse external and internal stakeholders, execution of strategical CRM projects and managing of campaigns.

Key Responsibilities:
  • Planning, monitoring and reporting on CRM activities (schedule, status, issues, risks, etc)
  • Strong collaboration with the European central CRM Hub team and with international local market teams (both Publicis and Client's), through dedicated workflows and related tools (e.g. Jira)
  • Responsible for management and timely processing of Client briefings
  • Responsible for campaign planning, monitoring & optimization (including support to governance, arbitration and prioritization activities)
  • Providing quality assurance coordination support on CRM execution
Qualifications
  • 3+ years' hands-on experience in CRM activities (planning & execution) within Automotive (preferred), Financial Services, Travel and Hospitality industry expertise
  • Demonstrable track record in CRM campaign planning, monitoring & optimization
  • Data management working knowledge (e.g. segmentation and targeting criteria)
  • Deep knowledge of customer journeys, contact plans and loyalty programs.
  • Demonstrable working knowledge of Marketing Automation platforms (Salesforce Marketing automation tools and data management)
  • Working knowledge of Business Intelligence tools (as a user)
  • Flexibility and adaptability to a fast-moving environment
  • Demonstrable client management experience
  • Fluent English as a plus
  • Knowledge of Microsoft Office suite (especially PowerPoint and Excel)
Soft skills:
  • Proactivity, Collaboration, Resilience
Additional Information
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
Company Description
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients' businesses through designing the products and services their customers truly value.

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