It-Marketing Lead

3 giorni fa

Lazio, Italia Daiichi-Sankyo Europe A tempo pieno

**Passion for Innovation.
Compassion for Patients.
**
**Purpose**:
As the Marketing Lead for Oncology you will take ownership of and champion the national brand plan, driving a customer-centric approach and aligning with Daiichi Sankyo's objectives.
Your role will involve strategic planning, collaboration, and project management to ensure successful brand implementation and revenue growth.
**Key Responsibilities and Performance Metrics**:
1.
Financial Planning and Management:
- Develop and justify revenue and expenditure forecasts, ensuring alignment with Italian and European planning processes.
- Monitor and address variance in sales forecasts and cost budgets, taking corrective actions as needed.
- Allocate and control promotional budgets in consultation with the line manager.
- Identify opportunities for synergies within the brand portfolio.
2.
Customer-Centric Brand Planning:
- Develop and champion a customer-centric brand plan aligned with Italian and European planning processes.
- Align planned activities and expenditure with brand strategy and European direction.
- Monitor and report on performance against plan, adjusting tactics as needed.
- Foster innovation and entrepreneurial spirit within the brand plan.
- Utilize market and customer insights to drive innovation and refine strategy.
3.
Collaboration and Services Commissioning:
- Collaborate with the marketing team to define and prioritize organizational goals.
- Commission marketing team members for brand plan implementation.
- Hold individuals accountable for agreed roles and responsibilities.
4.
Cross-Functional Collaboration and External Engagement:
- Engage internal and external stakeholders to gather insights and drive successful plan implementation.
- Champion the brand within the organization and leverage media for maximum impact.
- Develop a professional network with key stakeholders to enhance performance.
- Lead key projects across multidisciplinary teams.
- Acts as ambassador for the overall Oncology marketing strategy with focus on cross-functional collaboration and the implementation of marketing activities.
- Drives the cross-functional brand planning and budget process (including the definition of CSFs and KPIs).
5.
Leadership and Development:
- Demonstrate strong leadership behaviors and drive high standards within the marketing team.
- Support Daiichi Sankyo's vision and contribute actively to the Italian and marketing team goals.
- Foster personal and professional development within the team.
- Foster Collaboration behaviours in alliance environment
6.
Market Expertise and Decision-Making:
- Maintain expert knowledge of market, competitors, clinical data, and best practices.
- Utilize expertise to inform effective decision-making and counter tactics.
- Foster understanding and collaboration with European colleagues.
7.
Project Management Excellence:
- Utilize advanced project management techniques and software for successful outcomes.
- Provide coaching and mentoring support to colleagues in project management.
- Continuously improve processes based on project insights.
**Qualifications**:
**Essential**:
- Extensive brand management experience across diverse therapy areas and customer groups.
- Track record of leading and influencing teams.
- Successful management of multiple projects within tight timelines.
- Budget management and investment decision-making experience.
- Proficiency in Microsoft Office software.
- Full driving license.
- ABPI qualified.
- Degree-level education, preferably in life sciences.
- English fluent
**Desirable**:
- Experience in the relevant therapeutic market(s).
- Previous pharmaceutical sales representative experience.
- CIM qualified.
- Project management qualifications.
- International marketing experience.
- Established network of professional contacts.
- Line management experience in related functions.
- MBA
**What we offer**:
**Working at Daiichi Sankyo**
At Daiichi Sankyo in Europe, we offer a workplace where your voice is heard.
Everything we do, we do with a high level of commitment and a clear focus on patients' needs.
We know that our bold ambition to change patients' lives for the better can only be achieved through the power of collaboration and the exploration of new approaches.
Thus, we encourage our colleagues across Europe to be courageous, to bring their ideas to the table and to embrace opportunities to grow.
When you join our European family, you will be a part of a dynamic company where everyone, no matter their role, rolls up their sleeves and gets things done.

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