E-Business & Performance Analyst - Temporary Contract

1 settimana fa


Milano, Italia Chanel A tempo pieno

All'interno del Dipartimento Digitale di CHANEL, l'E-BUSINESS PERFORMANCE ANALYST si occuperà di fornire supporto analitico a 360° per quanto riguarda il canale Retail (chanel.com) ed E-Wholesale.La risorsa sarà responsabile dell'analisi dei dati e della generazione di report che aiuteranno a guidare le decisioni strategiche di tutte e tre le business unit della Maison (Fragrance Beauty, Watches and Fine Jewellery e Fashion), riportando direttamente all'E-Business Manager.Responsabilità Principali:Website Performance Analysis (Google Analytics, Similarweb, Power BIs)Digital Campaigns Monitoring in collab.
con E-Business SpecialistDigital Services Management MonitoringE-Commerce Services MonitoringSell-Out Analysis OverviewPrice Monitoring (Profitero)Social Listening (Radarly, Google Trends)Digital Competition MonitoringAnalisi KPIs digitali provenienti da differenti sources al fine di generare reportistiche funzionali alla presa di decisioni strategiche.
Monitoraggio a 360° delle campagne realizzate a supporto sia di chanel.com sia del canale wholesale.
Gestione e monitoraggio delle performance dei differenti servizi digitali presenti su chanel.com quali quelli esperienziali (es.
VTO, Make-Up/Fragrance finders) e di prenotazione.
Monitoraggio servizi e-commerce presenti su chanel.com che presuppongono un coinvolgimento della rete fisica di boutique.
Analisi sell-out E-Business, funzionali alla presa di decisioni strategiche.
Monitoraggio prezzi e relative variazioni all'interno del perimetro E-Wholesale Fragrance Beauty.
Monitoraggio e relativa analisi delle attivazioni che i competitor realizzano a 360° sui differenti canali di comunicazione digitale.
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