Market Activation Specialist
4 settimane fa
La risorsa selezionata sarà responsabile della gestione delle attività di Market Activation per la categoria prodotto di riferimento (Brand Chicco, Neobaby e Fiocchi di Riso), curando l'implementazione della strategia di prodotto per il mercato Italia.
Attività principali
Creazione di materiali di comunicazione (pdv e digital) verso clienti trade
Realizzazione di presentazioni ad hoc clienti/canali per la formazione e la presentazione dei prodotti
Supportare i clienti nella realizzazione di volantini ed altri materiali
Organizzazione fiere trade e consumer (online e fisiche)
Redazione catalogo, listini e implementazione piattaforme
Supporto nella gestione attività consumer (concorsi, ecc...)
Supporto nella gestione attività merchandising e sell-Out
Fornire alle reti Product Specialist e Sell Out Specialist supporto centrale in termini di ideazione e sviluppo progetti
Supporto attività co-marketing
Monitoraggio delle attività per canale (incluse quelle rivolte al consumatore finale)
Requisiti
3 anni di esperienza nel ruolo
Laurea specialistica in materie economiche o marketing (costituiscono un plus eventuali master specificamente dedicati)
Ottima conoscenza di Excel
Buona conoscenza della lingua Inglese
Capacità di comunicazione e relazionali
Capacità analitiche, di rendicontazione e di problem solving
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