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Product Marketing Manager

2 mesi fa

Milano, Italia Adp A tempo pieno

Product Marketing Manager JD Job Title: Product Marketing

Department: ADP ESI Marketing

Office Location: Milan: with Flex contract 3 days in the office and 2 days working from home

Reports To: Nicola Uva

Language Skills: Italian, English

Job Description A product marketer is responsible for developing and executing marketing strategies that drive the adoption and success of a company's products or services. Here are some of the key responsibilities of a product marketer:

What You'll Do: Conduct market research to understand the market, competition, and target audience. Define the product positioning and unique selling proposition (USP) based on research. Develop messaging and content that communicates the product's value proposition. Collaborate with cross-functional teams to ensure consistent product messaging. Launch and promote the product through go-to-market strategies. Analyze and optimize marketing campaign performance using key performance indicators (KPIs). Overall, a product marketer plays a critical role in ensuring the success of a company's products or services by developing and executing effective marketing strategies.

Education: A bachelor's degree in marketing, business, computer science or a related field; MBA or Master Degree preferred.

Language Skills: Native English fluency mandatory.

Who You Are: Marketing expertise: Strong understanding of marketing principles and tactics. Product knowledge: Deep understanding of the company's products or services. Communication skills: Excellent written and verbal communication skills. Analytical skills: Skilled at analyzing data and making data-driven decisions. Collaboration skills: Ability to work closely with cross-functional teams. Creativity: Innovative in promoting the product and engaging the target audience. Project management skills: Ability to manage multiple projects and meet deadlines. Behavioral characteristics: Intellectually curious, resilient, and tenacious. Technical competencies: Familiarity with Salesforce, Eloqua, Microsoft 365, and other productivity tools. Travel Needs: Must be able to travel in the region as well as in Europe and USA.

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