Product Marketing Manager

1 mese fa


Milano, Italia ADP A tempo pieno

**Product Marketing Manager JD**

Job Title: Product Marketing

Department: ADP ESI Marketing

Office Location: Milan: with Flex contract 3 days in the office and 2 days working from home

Reports To: Nicola Uva

Language Skills: Italian, English

**Job Description**:
A product marketer is responsible for developing and executing marketing strategies that drive the adoption and success of a company's products or services. Here are some of the key responsibilities of a product marketer

**What You’ll Do**:

- Conduct market research: A product marketer needs to understand the market, competition, and target audience. They conduct market research to gather insights and data that inform product positioning and marketing strategies.
- Define the product positioning: Based on the research, a product marketer defines the product's unique selling proposition (USP) and positioning in the market. They identify the key benefits and features of the product that resonate with the target audience.
- Develop messaging and content: Product marketers create compelling messaging that communicates the product's value proposition to the target audience. They also develop content such as product videos, demos, whitepapers, and case studies that help educate and persuade potential customers.
- Collaborate with cross-functional teams: Product marketers work closely with product managers, sales teams, and other stakeholders to ensure that the product messaging is consistent across all channels. They also work with the sales team to create sales enablement materials and ensure that they are trained to effectively sell the product.
- Launch and promote the product: A product marketer is responsible for creating and executing go-to-market strategies to launch and promote the product. This includes developing marketing campaigns, creating product collateral, and planning events and webinars.
- Analyze and optimize: A product marketer analyzes the performance of marketing campaigns and uses data to optimize future strategies. They monitor key performance indicators (KPIs) such as product adoption, revenue, and customer feedback to measure the success of the product marketing efforts.

Overall, a product marketer plays a critical role in ensuring the success of a company's products or services by developing and executing effective marketing strategies.

**Education**:
A bachelor's degree in marketing, business, computer science or a related field, MBA or Master Degree preferred.

**Language skills**:
**Native English fluency mandatory**

**Who You Are**:

- **Marketing expertise**: A product marketer should have a strong understanding of marketing principles and tactics, including market research, segmentation, positioning, messaging, and branding.
- **Product knowledge**: A product marketer should have a deep understanding of the company's products or services, as well as the market and competition.
- **Communication skills**: Product marketers need excellent communication skills, both written and verbal. They should be able to articulate the value proposition of the product and create compelling messaging that resonates with the target audience.
- **Analytical skills**: Product marketers should be skilled at analyzing data and making data-driven decisions. They should be comfortable with metrics and KPIs, and able to use tools like Google Analytics, Salesforce, and marketing automation software.
- **Collaboration skills**: Product marketers need to work closely with cross-functional teams, including product managers, sales teams, and designers. They should be able to build strong relationships and communicate effectively with all stakeholders.
- **Creativity**: Product marketers need to be creative and innovative, constantly coming up with new and effective ways to promote the product and engage the target audience.
- **Project management skills**: Product marketers need to be able to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
- **Behavioral characteristics**: intellectually curious, passionately persistent, resilient and tenacious - always learning and bravely tackling new challenges.
- **Technical competencies**: Salesforce, Eloqua (or other Marketing Automation platforms), Microsoft 365, Workfront, LinkedIn, Sprout Social and productivity tools. Other Martech stack platforms considered an advantage.

In summary, a successful product marketer should have a combination of education, marketing expertise, product knowledge, communication skills, analytical skills, collaboration skills, creativity, and project management skills.

Travel Needs:

- Must be able to travel in the region as well as in Europe and USA.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committe



  • Milano, Italia Adp A tempo pieno

    Product Marketing Manager JD Job Title: Product MarketingDepartment: ADP ESI MarketingOffice Location: Milan: with Flex contract 3 days in the office and 2 days working from homeReports To: Nicola UvaLanguage Skills: Italian, EnglishJob Description: A product marketer is responsible for developing and executing marketing strategies that drive the adoption...


  • Milano, Italia Adp A tempo pieno

    Product Marketing Manager JD Job Title: Product Marketing Department: ADP ESI Marketing Office Location: Milan: with Flex contract 3 days in the office and 2 days working from home Reports To: Nicola Uva Language Skills: Italian, English Job Description: A product marketer is responsible for developing and executing marketing strategies that drive the...


  • Milano, Italia Adp A tempo pieno

    Product Marketing Manager JD Job Title: Product MarketingDepartment: ADP ESI MarketingOffice Location: Milan: with Flex contract 3 days in the office and 2 days working from homeReports To: Nicola UvaLanguage Skills: Italian, EnglishJob Description A product marketer is responsible for developing and executing marketing strategies that drive the adoption and...

  • Product Marketing Manager

    3 settimane fa


    Milano, Italia Adp A tempo pieno

    Product Marketing Manager JD Job Title: Product Marketing Department: ADP ESI Marketing Office Location: Milan: with Flex contract 3 days in the office and 2 days working from home Reports To: Nicola Uva Language Skills: Italian, English Job Description A product marketer is responsible for developing and executing marketing strategies that drive the...


  • Milano, Italia ADP A tempo pieno

    Product Marketing Manager JD Job Title: Product Marketing Department: ADP ESI Marketing Office Location: Milan: with Flex contract 3 days in the office and 2 days working from home Reports To: Nicola Uva Language Skills: Italian, English Job Description: A product marketer is responsible for developing and executing marketing strategies that drive...


  • Milano, Italia ADP A tempo pieno

    Product Marketing Manager JD Job Title: Product Marketing Department: ADP ESI Marketing Office Location: Milan: with Flex contract 3 days in the office and 2 days working from home Reports To: Nicola Uva Language Skills: Italian, English Job Description A product marketer is responsible for developing and executing marketing strategies that drive the...


  • Milano, Lombardia, Italia Product Heroes A tempo pieno

    Accelerate Your Career at Product HeroesWe're looking for a talented Digital Product Manager to join our team at Product Heroes. As a Product Owner, you'll be responsible for defining and translating business objectives into development requirements, ensuring requirements are fully understood by the Tech team, and collaborating with interdisciplinary teams...


  • Milano, Italia Engineering Industries eXcellence A tempo pieno

    Cosa ti proponiamo? - All’interno della divisione Enterprise nell’area di mercato Energy & Utilities siamo alla ricerca di una figura di Product Marketing Manager che sarà responsabile di guidare l'area di product marketing per uno o più dei nostri prodotti SaaS chiave all'interno della piattaforma Neta Open Suite per la gestione dei processi di smart...


  • Milano, Italia Adp A tempo pieno

    **Product Marketing Manager JD**Job Title: Product MarketingDepartment: ADP ESI MarketingOffice Location: Milan: with Flex contract 3 days in the office and 2 days working from homeReports To: Nicola UvaLanguage Skills: Italian, English**Job Description**:A product marketer is responsible for developing and executing marketing strategies that drive the...

  • Product Marketing Manager

    1 settimana fa


    Milano, Italia Europ Assistance Italia Spa A tempo pieno

    Europ Assistance Italia è una compagnia di assicurazione tra i leader mondiali nel settore dell'assistenza: è specializzata nell'offerta di coperture assicurative, tra cui prestazioni di assistenza diretta, nei settori viaggi, salute, auto, casa e famiglia in risposta a una grande varietà di esigenze quotidiane ed anche in urgenza.**Il nostro motto "you...


  • Milano, Italia Lovati & Associati A tempo pieno

    Per nostro Cliente, branch commerciale italiana di una multinazionale del settore dermatologico, siamo alla ricerca di una figura di: PRODUCT MARKETING MANAGER La risorsa riportando direttamente al Direttore Marketing sarà responsabile di una linea di prodotti per i quali dovrà interfacciarsi e coordinarsi anche con i referenti della medesima business unit...


  • Milano, Italia Blis A tempo pieno

    **Product Marketing Manager** We're seeking a brilliant, inspirational, and experienced Product Marketing Manager to join our growing Product department. The Product Marketing team at Blis tell stories that bring our product and platform to life for our customers. This role will be a key driving force to Blis’ commercial success, ensuring we have a highly...


  • Provincia di Milano, Lombardia, Italia Europ Assistance Italia SpA A tempo pieno

    Europ Assistance Italia è una compagnia di assicurazione tra i leader mondiali nel settore dell’assistenza: è specializzata nell'offerta di coperture assicurative, tra cui prestazioni di assistenza diretta, nei settori viaggi, salute, auto, casa e famiglia in risposta a una grande varietà di esigenze quotidiane ed anche in urgenza. **Il nostro motto...


  • Milano, Italia Satispay A tempo pieno

    **About Satispay** At Satispay, we're not just reimagining payments; we're pioneering a movement toward simplicity and accessibility. Picture yourself at the forefront of innovation, leading the way in revolutionizing payments - and beyond! - across Europe, alongside a vibrant community of like-minded individuals driven by a shared vision**:simplifying...


  • Milano, Italia Jobify Recruiting A tempo pieno

    _Jobify Recruiting_ ricerca e seleziona: - **n. 1 PRODUCT MARKETING MANAGER **(in Formula Ibrida) per azienda di Faenza con esperienza ventennale in ambito MarTech che aiuta i clienti a costruire e gestire le relazioni con i propri contatti, rispondendo alle esigenze di comunicazione in tutta la filiera del business. - **L’Azienda Cliente e i suoi...


  • Milano, Italia Engie Group A tempo pieno

    Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Select how often (in days) to receive an alert: ENGIE puts sustainable development at the center of its activities (electricity, natural gas, energy efficiency, and services) to meet the challenges of the energy transition to a low-carbon economy: access to a...


  • Milano, Italia iGenius A tempo pieno

    Work somewhere with the creativity of a scaleup and expertise of an enterprise. A critical requirement for this position is an excellent command of both written and spoken English. Being an English native speaker would be a welcomed advantage, as it would ensure seamless communication with our global customer base and internal teams. **Responsibilities** -...


  • Milano, Italia Docebo A tempo pieno

    Hey you! \uD83D\uDC4B Want to work for one of the fastest growing SaaS companies in the world? \uD83D\uDCC8 We’re building the next generation of learning software that companies like AWS, Netflix, Opentable and L’Oreal rely on to deliver training \uD83D\uDCBB We believe learning is for everyone, and that we all have something we can learn from each...


  • Milano, Italia Google A tempo pieno

    **This role is not eligible for immigration sponsorship.** **Minimum qualifications**: - Bachelor's degree or equivalent practical experience. - Experience in marketing, brand management, strategy consulting, marketing agency, or a related field through full time roles, internships, projects, or academic classes.- Ability to communicate in English and...

  • Product Marketing Manager

    3 settimane fa


    Milano, Italia Thermo Fisher Scientific A tempo pieno

    **Work Schedule** Standard (Mon-Fri) **Environmental Conditions** Office The Semiconductor Business Unit within Thermo Fisher Scientific Materials and Structural Analysis (MSD) provides workflow solutions for yield improvement and failure analysis of semiconductor devices. The core of our offerings are solutions for sample preparation, 3D imaging,...