Product Marketing Manager
3 settimane fa
Work somewhere with the creativity of a scaleup and expertise of an enterprise.
A critical requirement for this position is an excellent command of both written and spoken English. Being an English native speaker would be a welcomed advantage, as it would ensure seamless communication with our global customer base and internal teams.
**Responsibilities**
- Create and implement comprehensive marketing plans that highlight the unique value of our products and differentiate them in the market.
- Conduct in-depth market research to identify market trends, customer needs, and competition to inform product positioning and messaging strategies.
- Work closely with the product development team and sales to ensure alignment and effectiveness of product marketing strategies.
- Develop high-quality marketing materials, including case studies, white papers, blog posts, and sales presentations to communicate the value of the products to customers and partners.
- Plan and execute launch campaigns for innovative products, coordinating activities across various marketing channels.
- Provide the sales team with the information and resources needed to effectively sell the products, including training on product strengths and competition.
- Monitor and analyze the performance of product marketing initiatives, using data and metrics to optimize future campaigns.
- Work to optimize the customer journey from acquisition to conversion, improving the user experience across all touchpoints and marketing channels.
- Develop and refine product positioning and key messaging that resonates with different audience segments, highlighting the benefits and distinctive features of the product.
- Work closely with the Product Managers team to gain a deep understanding of the product, its roadmap, and future functionalities to prepare effective go-to-market strategies.
- Collect and analyze customer and market feedback to drive continuous product improvement and marketing strategies. This may include conducting surveys, focus groups, or analyzing product reviews.
- Identify and define target buyer personas for each product, thoroughly understanding their needs, decision-making process, and purchasing paths to guide the development of targeted marketing strategies.
**Requirements**:
**What you have**
- Passion for digital technology, products and services
- Proficiency in English
- Excellent written and oral communication
- Fast learner
- Proactive attitude
- Proven experience in product marketing or product management field
- Experience in market analysis
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
- Keen eye for detail
- Creativity
- Analytical mind and strong quantitative skills
**What would be nice to have**
- Background in copywriting is a plus
**Benefits**
**Working at iGenius**
With a growing team in four offices—Milan, NYC, London and Lausanne, Switzerland —iGenius is a scaleup that thinks like an enterprise, where talented innovators can thrive and people come first. That’s not all.
**Perks**
- Learning Friday. If our team members know more, so do we. That’s why we give everyone a training budget that they can spend on books, online courses or other training materials.
- Smart Working. Trains can be a drag, you can save some commuting time by working from home.
- Salary is based on experience, and topped up with other bonuses.
**About iGenius**
iGenius is a high-growth scaleup that thinks like an enterprise, where talented innovators can thrive and people come first. Our vision is to disrupt the B2B data industry by bringing a consumer approach to it. At iGenius, we envision a world where everyone has access to better data intelligence. We are the creators of crystal, the first virtual advisor for data intelligence.
Founded in 2016 by Uljan Sharka, iGenius was selected by LinkedIn as one of Italy's Top 10 Startups in 2020. It was also mentioned in Gartner’s 2020 Hype Cycle for Analytics and Business Intelligence as an “innovative specialist vendor”, and as one of Europe’s top 100 SaaS companies, and one of nine top names in data & analytics, by venture capital firm 5Accel.
-
Product Marketing Manager
1 settimana fa
Milano, Italia ADP A tempo pienoProduct Marketing Manager for Italy&Spain Department: ESi Marketing Office Location: Milano: with Flex contract 3 days in the office and 2 days working from home Language Skills: Italiano, English, (Spanish not mandatory) The product marketer role is responsible for developing effective marketing strategies and plans to educate and communicate the...
-
Product Marketing Manager
4 settimane fa
Milano, Italia iGenius A tempo pienoWe are looking for a creative product marketing manager to highlight the best features of our products and to then build marketing campaigns for these. The product marketing manager will be responsible for researching market trends and working with various departments to successfully launch new products. You should also keep abreast of industry innovations...
-
Product Marketing Manager
5 giorni fa
Milano, Italia Adp A tempo pienoProduct Marketing Manager for Italy&SpainDepartment: ESi MarketingOffice Location: Milano: with Flex contract 3 days in the office and 2 days working from homeLanguage Skills: Italiano, English, (Spanish not mandatory)The product marketer role is responsible for developing effective marketing strategies and plans to educate and communicate the benefits and...
-
Product Marketing Manager
3 settimane fa
Milano Nord, Italia Gruppo multinazionale A tempo pienoIl nostro Cliente ricerca un laureato in Ingegneria Meccanica o Elettrica con almeno 10i anni di esperienza come Product Manager o Marketing Manager e ottima conoscenza dell'inglese. Il Product Marketing Manager, riportando al CEO e lavorando a stretto contatto con la forza vendita, sarà responsabile della definizione della road map per lo sviluppo di...
-
Product Marketing Manager
3 settimane fa
Milano, Italia Igenius A tempo pienoWe are looking for a creative product marketing manager to highlight the best features of our products and to then build marketing campaigns for these.The product marketing manager will be responsible for researching market trends and working with various departments to successfully launch new products.You should also keep abreast of industry innovations and...
-
Product Marketing Manager
3 settimane fa
Milano, Italia HAYS A tempo pienoProduct manager, marketing manager, pharma **La tua nuova azienda** *** Il nostro cliente è una società farmaceutica multinazionale, specializzata nella diagnosi e nel trattamento delle allergie attraverso lo sviluppo e la commercializzazione di prodotti e servizi per l’immunoterapia. La realtà è presente sul territorio italiano da più di...
-
Marketing Product Manager
4 settimane fa
Milano, Italia Reverse SpA A tempo pieno**Contract type**: permanent Workplace: Milano Il nostro cliente è **HOLLISTER INCORPORATED**, azienda leader a livello mondiale nel settore medicale, attiva sul mercato da 100 anni che sviluppa e produce dispositivi medici di alta qualità nel settore della stomia e della continenza. Per loro stiamo cercando un **PRODUCT MANAGER** da inserire nella...
-
Product Marketing Manager
1 settimana fa
Milano, Italia ADP A tempo pieno**Product Marketing Manager JD** Job Title: Product Marketing Department: ADP ESI Marketing Office Location: Milan: with Flex contract 3 days in the office and 2 days working from home Reports To: Nicola Uva Language Skills: Italian, English **Job Description**: A product marketer is responsible for developing and executing marketing strategies that...
-
Product Marketing Manager
4 settimane fa
Milano, Italia Engineering Industries eXcellence A tempo pienoCosa ti proponiamo? - All’interno della divisione Enterprise nell’area di mercato Energy & Utilities siamo alla ricerca di una figura di Product Marketing Manager che sarà responsabile di guidare l'area di product marketing per uno o più dei nostri prodotti SaaS chiave all'interno della piattaforma Neta Open Suite per la gestione dei processi di smart...
-
Product Marketing Manager
3 giorni fa
Milano, Italia Adp A tempo pieno**Product Marketing Manager JD**Job Title: Product MarketingDepartment: ADP ESI MarketingOffice Location: Milan: with Flex contract 3 days in the office and 2 days working from homeReports To: Nicola UvaLanguage Skills: Italian, English**Job Description**:A product marketer is responsible for developing and executing marketing strategies that drive the...
-
Product Marketing Manager
5 giorni fa
Milano, Italia Vita Health A tempo pienoGet AI-powered advice on this job and more exclusive features. Vita Health is a startup in the health, nutrition, and fitness industry. Our product has already impacted more than 130,000 people in our core market, and we are now working to expand our expertise and presence internationally. Our goal is to further grow our presence, not only in the B2C...
-
Product Marketing Manager
5 giorni fa
Milano, Italia Vita Health A tempo pienoAbout Vita Health Vita Health is a startup in the health, nutrition, and fitness industry.Our product has already impacted more than 130,000 people in our core market, and we are now working to expand our expertise and presence internationally. Our goal is to further grow our presence, not only in the B2C channel, where we started, but also in B2B , by...
-
Product Marketing Manager Pharma
3 settimane fa
Milano, Italia EDGE - A Division of Eurosearch Consultants A tempo pienoEdge - Divisione di Eurosearch Consultants, specializzata nella ricerca e selezione di figure specialistiche e di middle management, ricerca per prestigioso cliente operante nel settore farmaceutico una figura di: **Product Marketing Manager Pharma** **Posizione**: La persona, riportando direttamente al General Manager, con il supporto dell’ufficio...
-
Product Marketing Manager
5 giorni fa
Milano, Italia Vita Health A tempo pienoGet AI-powered advice on this job and more exclusive features.Vita Health is a startup in the health, nutrition, and fitness industry.Our product has already impacted more than 130,000 people in our core market, and we are now working to expand our expertise and presence internationally.Our goal is to further grow our presence, not only in the B2C channel,...
-
Product Marketing Manager
3 settimane fa
Milano, Italia Engineering Industries Excellence A tempo pienoCosa ti proponiamo?- All'interno della divisione Enterprise nell'area di mercato Energy & Utilities siamo alla ricerca di una figura di Product Marketing Manager che sarà responsabile di guidare l'area di product marketing per uno o più dei nostri prodotti SaaS chiave all'interno della piattaforma Neta Open Suite per la gestione dei processi di smart...
-
Product Marketing Manager
4 settimane fa
Milano, Italia Europ Assistance Italia Spa A tempo pienoEurop Assistance Italia è una compagnia di assicurazione tra i leader mondiali nel settore dell'assistenza: è specializzata nell'offerta di coperture assicurative, tra cui prestazioni di assistenza diretta, nei settori viaggi, salute, auto, casa e famiglia in risposta a una grande varietà di esigenze quotidiane ed anche in urgenza.**Il nostro motto "you...
-
Product Marketing Manager
5 giorni fa
Milano, Italia Vita Health A tempo pienoAbout Vita HealthVita Health is a startup in the health, nutrition, and fitness industry.Our product has already impacted more than 130,000 people in our core market, and we are now working to expand our expertise and presence internationally.Our goal is to further grow our presence, not only in the B2C channel, where we started, but also in B2B, by...
-
Product Marketing Manager
3 giorni fa
Milano, Italia Vita Health A tempo pienoGet AI-powered advice on this job and more exclusive features.Vita Health is a startup in the health, nutrition, and fitness industry.Our product has already impacted more than 130,000 people in our core market, and we are now working to expand our expertise and presence internationally.Our goal is to further grow our presence, not only in the B2C channel,...
-
Product Marketing Manager
6 giorni fa
Milano, Italia Vita Health A tempo pienoGet AI-powered advice on this job and more exclusive features. Vita Health is a startup in the health, nutrition, and fitness industry. Our product has already impacted more than 130,000 people in our core market, and we are now working to expand our expertise and presence internationally. Our goal is to further grow our presence, not only in the B2C...
-
Product Marketing Manager
3 giorni fa
Milano, Italia Vita Health A tempo pienoGet AI-powered advice on this job and more exclusive features.Vita Health is a startup in the health, nutrition, and fitness industry.Our product has already impacted more than 130,000 people in our core market, and we are now working to expand our expertise and presence internationally.Our goal is to further grow our presence, not only in the B2C channel,...
