Product Marketing Manager
7 mesi fa
Work somewhere with the creativity of a scaleup and expertise of an enterprise.
A critical requirement for this position is an excellent command of both written and spoken English. Being an English native speaker would be a welcomed advantage, as it would ensure seamless communication with our global customer base and internal teams.
**Responsibilities**
- Create and implement comprehensive marketing plans that highlight the unique value of our products and differentiate them in the market.
- Conduct in-depth market research to identify market trends, customer needs, and competition to inform product positioning and messaging strategies.
- Work closely with the product development team and sales to ensure alignment and effectiveness of product marketing strategies.
- Develop high-quality marketing materials, including case studies, white papers, blog posts, and sales presentations to communicate the value of the products to customers and partners.
- Plan and execute launch campaigns for innovative products, coordinating activities across various marketing channels.
- Provide the sales team with the information and resources needed to effectively sell the products, including training on product strengths and competition.
- Monitor and analyze the performance of product marketing initiatives, using data and metrics to optimize future campaigns.
- Work to optimize the customer journey from acquisition to conversion, improving the user experience across all touchpoints and marketing channels.
- Develop and refine product positioning and key messaging that resonates with different audience segments, highlighting the benefits and distinctive features of the product.
- Work closely with the Product Managers team to gain a deep understanding of the product, its roadmap, and future functionalities to prepare effective go-to-market strategies.
- Collect and analyze customer and market feedback to drive continuous product improvement and marketing strategies. This may include conducting surveys, focus groups, or analyzing product reviews.
- Identify and define target buyer personas for each product, thoroughly understanding their needs, decision-making process, and purchasing paths to guide the development of targeted marketing strategies.
**Requirements**:
**What you have**
- Passion for digital technology, products and services
- Proficiency in English
- Excellent written and oral communication
- Fast learner
- Proactive attitude
- Proven experience in product marketing or product management field
- Experience in market analysis
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
- Keen eye for detail
- Creativity
- Analytical mind and strong quantitative skills
**What would be nice to have**
- Background in copywriting is a plus
**Benefits**
**Working at iGenius**
With a growing team in four offices—Milan, NYC, London and Lausanne, Switzerland —iGenius is a scaleup that thinks like an enterprise, where talented innovators can thrive and people come first. That’s not all.
**Perks**
- Learning Friday. If our team members know more, so do we. That’s why we give everyone a training budget that they can spend on books, online courses or other training materials.
- Smart Working. Trains can be a drag, you can save some commuting time by working from home.
- Salary is based on experience, and topped up with other bonuses.
**About iGenius**
iGenius is a high-growth scaleup that thinks like an enterprise, where talented innovators can thrive and people come first. Our vision is to disrupt the B2B data industry by bringing a consumer approach to it. At iGenius, we envision a world where everyone has access to better data intelligence. We are the creators of crystal, the first virtual advisor for data intelligence.
Founded in 2016 by Uljan Sharka, iGenius was selected by LinkedIn as one of Italy's Top 10 Startups in 2020. It was also mentioned in Gartner’s 2020 Hype Cycle for Analytics and Business Intelligence as an “innovative specialist vendor”, and as one of Europe’s top 100 SaaS companies, and one of nine top names in data & analytics, by venture capital firm 5Accel.
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