Associate Director Marketing

1 settimana fa

Milano, Italia Novasyte A tempo pieno

Responsibilities:
Strategic Planning:
- Develop and implement comprehensive marketing strategies for the HIV therapeutic area, aligning with overall company objectives.
- Conduct market research to identify trends, competitor activities, and opportunities for growth.
Team Management
- Lead and develop the current HIV Marketing Team. Work closely with BUD to set objectives, manage performance, plan and prioritize task.
- Be a people leader withing Gilead ensuring a positive team climate, living the Gilead values and enabling talent.
Product Launch and Lifecycle Management:
- Lead the launch of new HIV therapies, collaborating with cross-functional teams.
- Develop and execute lifecycle management plans to maximize the value of existing products.
Brand Management:
- Build and maintain a strong brand presence for HIV products in the market.
- Collaborate with the cross-functional team to develop compelling promotional materials and campaigns.
Market Access:
- Work closely with Market Access teams to develop pricing and access strategies for HIV products.
- Collaborate with payer and reimbursement stakeholders to optimize market access.
KOL Engagement:
- Establish and maintain relationships with key opinion leaders (KOLs) in the HIV therapeutic area.
- Collaborate with KOLs to gather insights, support clinical initiatives, and enhance product positioning.
Cross-Functional Collaboration:
- Collaborate with Medical Affairs, Sales, and other cross-functional teams to ensure alignment and execution of marketing strategies.
- Provide marketing support for educational programs, conferences, and other promotional events.
Budget Management:
- Manage the marketing budget for the HIV therapeutic area, ensuring optimal allocation of resources.
- Track and analyze the KPIs of the various marketing initiatives.
Regulatory Compliance:
- Ensure all marketing activities adhere to regulatory guidelines and compliance standards.
Location: Milan office
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
- Greater than 10 years of experience in pharmaceutical marketing, preferably with a focus on HIV or infectious diseases.
- Proven track record of successful product launches and lifecycle management.
- Strong strategic thinking and analytical skills.
- Excellent leadership and team management abilities.
- Effective communication and interpersonal skills.
- Familiarity with regulatory requirements in the pharmaceutical industry.
Contract:
Chemical Contract - Permanent
IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible - to help our customers create a healthier world. Learn more at

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