Brand Manager
2 settimane fa
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Brand Manager Job Area: Sales (Biotech Commercial + Primary Care Commercial)
Job Category: Professionals
Job Site: On Site
Location: Milano, IT
For our company in Milan (Italy), we are looking for a Brand Manager.
The Brand Manager is responsible, in coordination with the supervisor, for defining and implementing the marketing plan for the brands managed at a national and international level, in accordance with the annual budget, evaluating the positioning and strategic evolution of the managed brands in the reference market, guiding the communication plan to create conditions for business development, and proactively identifying opportunities for innovation and maintenance of the product portfolio under their responsibility.
The candidate will be part of the Dompé Marketing Department and will be responsible for:
Proposing the Brand's annual plan to the Marketing Manager/Group Brands Lead, in line with the marketing plan, and drawing up the operational plan for optimal execution for Canvass (RX, Pharmacy) related to defined qualitative and quantitative goals;
Proposing to the Marketing Manager/Group Brands Lead, a detailed marketing plan with a specific focus on the development of franchising and the enhancement of the brand equity & architecture of the area of expertise, evaluating positioning, claims, reference targets, needs, and main communication channels;
Elaborating the analysis of the market, trends, and competitiveness, relating to the brands in the area of expertise, analyzing and interpreting the market insights and proposing actions also through the study of the needs of the main Stakeholders such as HCPs and the consumer with their spending habits;
Proposing, to the Marketing Manager/Group Brands Lead, with regard to the managed brands and at national and international level, the commercial and promotional strategy;
Developing and managing the communication plan (positioning, claim) and materials, both at national and international level, with regard to the brands of its own expertise, ensuring the consistency of the brand communication based on the Marketing Department guidelines and the approved plan;
Proposing, in line with the Marketing Department, content and media planning, considering the product target and sales objectives, ensuring the effectiveness and impact of the advertising and promotional actions implemented and proposing possible corrective actions to achieve the planned results for the managed brands;
Defining, relating to the brands in the area of expertise, the marketing plan and communication models for Canvass (RX, Pharmacy) by interacting with the Sales Department, Trade & Go to Market, CEL, and Medical Affairs Department;
Supporting the Field Force during Area/Canvass (RX, Pharmacy) meetings in order to ensure effective communication of brand strategies and marketing activities related to the promotion of the managed brand;
Ensuring the best execution of the marketing plan in line with deadlines and implementation strategy shared with Marketing Manager/Group Brands Lead, performing the follow-up of activities with suppliers and cross-functional teams;
Ensuring proper management of the budget for advertising and brand promotion in line with the approved plan for managed brands;
Supporting the Marketing Manager/Group Brands Lead in management and maintenance of interaction with Key Opinion Leaders and scientific associations, in compliance with ethical standards, professional ethics, and legal regulations;
Proactively interacting with the Drug Safety Department in reporting suspected adverse reactions;
Implementing the approval procedures of promotional materials and communications and monitoring the related processes in compliance with company procedures, policies, and deadlines.
Qualifications and other requirements:
Bachelor's/Master's degree in Economics or scientific disciplines;
Experience in a similar role, preferably in the pharmaceutical/life-science sector;
At least 3 years of extensive work experience within a marketing department;
Prior work experience in the healthcare sector, specifically in pharmaceutical companies, biological sciences, nutrition, or cosmetics in the same field;
Knowledge of the main productivity and collaboration tools (Google Workspace, MS Office);
Knowledge of digital media strategy and planning;
Preferable experience in international environments.
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