Senior Marketing Manager – Turkey

4 giorni fa

Trento, Trentino-Alto Adige, Italia De' Longhi Appliances S.R.L. A tempo pieno

The De' Longhi Group is a global leader in the small domestic appliances sector, renowned for its innovative and high-quality products.
Headquartered in Treviso, Italy, the Group operates in over 120 markets worldwide and employs more than 10,000 people.
Our brand portfolio includes De' Longhi, Kenwood, Braun, Nutribullet, and Ariete; iconic brands that have shaped the history of design and technology in the realms of coffee, food preparation, nutrition, and home comfort.
At De' Longhi, we are committed to creating products that enhance everyday life, combining functionality, style, and sustainability.
Our dedication to innovation is reflected in our continuous research and development efforts, ensuring that we meet the evolving needs of our consumers.

Our values are the foundation of everything we do at De' Longhi Group.
They are Ambition, Competence, Courage, Heritage, Teamwork, Passion, and Respect.
They guide our actions and decisions, shaping our culture and driving our success.

De' Longhi Group is committed to fostering a diverse, equitable, and inclusive workplace.
We believe that our strength lies in the diversity of our people, and we strive to create an environment where everyone feels valued and empowered.

The role:
The Senior Marketing Manager will lead marketing strategies and execution in Turkey, ensuring brand growth and engagement across multiple channels.
As Turkey represents a strategically important market for the Group, this role presents an exciting challenge, requiring innovative thinking and a strong ability to adapt to a dynamic business environment.

The Senior Marketing Manager is responsible for executing marketing plans that align with business objectives, ensuring effective brand positioning and engagement.
This role involves developing comprehensive marketing strategies that integrate both digital and traditional approaches to enhance brand awareness.
The candidate will collaborate closely with internal stakeholders and external agencies to optimize campaign execution and drive impactful results.

Main Responsibilities: Marketing Planning:

• Develop the annual marketing calendar and allocate the above-the-line (ATL) media budget by brand and market.

• Oversee agency collaboration, including media, social, creative, and influencer agencies.
Digital Campaigns:

• Manage end-to-end digital campaigns in collaboration with a media planning agency.
This includes campaign planning, creative development, and landing page design.

• Oversee digital channels, including Google Ads, YouTube, Meta, TikTok, Snapchat, Amazon Ads, and programmatic advertising.

• Monitor campaign performance using key performance indicators (KPIs), providing reports and making data-driven adjustments for optimization.
Social Media & Influencer Marketing:

• Develop a monthly social media content plan, including reels, stories, posts, and carousels, customized for the Turkish market.

• Drive follower growth and engagement across brand pages on platforms such as Instagram and Facebook.

• Identify and collaborate with influencers to support product launches, events, and promotional campaigns.
Trade Marketing:

• Lead brand communication and omnichannel marketing activities for key seasons across ATL and below-the-line (BTL) platforms.

• Work closely with the distributor to implement trade marketing strategies.

• Facilitate new product launches by coordinating efforts between headquarters and the distributor.
Events & Public Relations:

• Plan and execute major events in the region with the support of a PR agency.

• Manage event budgets, planning, execution, and amplification through PR and social media.
Internal Reporting:

• Share monthly newsletters highlighting best practices with all markets.
Job Profile Required:

• University Degree in Marketing, Communication, or equivalent experience;

• Fluent in English written and spoken.

Preferred:
Previous experience as a Marketing Manager in medium-large multinational Companies with matrix organizations in the FMCG or Domestic Appliances industries.

Skills, Competencies, Behavioural Traits:

• Attention to Detail: to ensure accuracy and consistency across all marketing materials, campaigns, and brand communications.

• Analytical Thinking: to interpret complex data, assess campaign performance, and make data-driven marketing decisions.

• Problem-solving skills: play a key role in overcoming unexpected challenges, optimizing strategies, and adapting to changing market conditions.

• Communication skills: for clear and compelling storytelling, writing reports, and collaborating with internal teams and external partners.

• Teamwork: the ability to work effectively in a team is crucial, as the Senior Marketing Manager will coordinate with multiple stakeholders to achieve marketing goals.

• Strategic Mindset, coupled with Curiosity and Continuous Learning: enables innovation in marketing approaches and the ability to stay ahead of industry trends.

• Resilience and adaptability: for navigating a dynamic and fast-paced marketing environment, ensuring the ability to pivot strategies as needed.

• Openness to Travel: occasionally required to support market activities and to strengthen the bonds with HQ and other Group's subsidiaries, with considerations made to accommodate individual needs and circumstances.

What we offer: Dynamic Environment: Work in a growth-oriented environment that values adaptability and continuous improvement.
Impactful Work: Make a real difference in the quality of products that millions of people use every day.
Learning Opportunities: Improve and expand your skillset through the training opportunities offered by our group.
Wellbeing Initiatives: Enjoy comprehensive support through different initiatives such as:
welfare programs inclusive health insurance designed to enhance your quality of life.
Parental Leave; Professional Development; Inclusive Holidays and Leave Policies; Accessibility and Accommodations.
Work-Life Harmony: Benefit from flexible work hours designed to help you balance your professional and personal life effectively.
Partnerships and Shopping Program: Enjoy exclusive benefits through special prices on company products, external partnerships offering discounts, and convenient smart lockers for easy access to your purchases.

We are an Equal Opportunity Employer; we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions, and religious beliefs, and membership of associations and trade unions.

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