[2024] Loa - Italy - Digital & Advocacy Manager Ysl

4 settimane fa

Milano, Italia L'Oreal Usa A tempo pieno

Calling all innovators, disruptors, and dreamers ? Join L'Oréal, the world's #1 beauty company present in over 150 markets. For over 100 years, we've been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet.
This could be the beginning of an unbelievable journey. Career possibilities are endless – and YOU are in the driving seat.
What's in it for you?
At L'Oréal our pioneeristic and agile spirit keeps us interconnected with all métiers, all the time. Forget silos: L'Oréal allows you to be part of an immersive eco-system designed to develop expertise and accelerate your growth.
???? Ready to disrupt the future of beauty? At L'Oréal you'll be asked to go beyond the ordinary and challenge the status quo. What do we expect from you? Be innovative, bring unexpected ideas, push the boundaries and contribute to solving complex challenges
The Digital & Advocacy Manager, will be responsible for developing the visibility of the relevant brand on all social media in order to help strengthen the positioning and increase the engagement and trust of the relevant consumers.
Key Activities and Responsibilities Creators & Communities Support in building the pyramid of digital influencers with focus on lower funnel
Identification of local communities, scouting and activation of MICRO and NANO influencers, relevant to the brands of competence
Creation of strategies that help the development of UGC
Relationship management with OneLove agency
Coordination with Team Media for boosted content and studio activations
Supporting the Communication team in the development of digital activations of brand Ambassadors and top influencers, which remain the responsibility of Communication Mgrs.
Commerce Partnerships Support the Communication & Div team for the development of retailer activations
Extend advocacy and UGC content on Owned sites (if required) & Full Funnel
Oversee customer service agency moderating comments on social (if required)
Trends & Insights Social listening: monitoring and listening to the brands' network Analysing and monitoring the competition to actively nurture the marketing strategies of the relevant brands.
Analysis & Reporting: monitoring of KPIs and analysis of digital advocacy results for the
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