Lavori attuali relativi a Trade Marketing Specialist - Milano - Goodyear

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Trade Marketing Specialist

2 mesi fa

Milano, Italia Goodyear A tempo pieno

Goodyear.
More Driven.A diretto riporto del Trade Marketing Manager del Hub South Europe, la posizione rappresenta il punto di riferimento locale per il canale assegnato, progettando, implementando e monitorando le attività di Trade Marketing in stretto contatto con la forza vendita e i clienti.Principali responsabilità:Piano annuale per cliente/canale:Progetta, implementa e valorizza il risultato delle diverse azioni promozionali sviluppate per canale e per cliente, anticipando le esigenze e le dinamiche del mercato, in accordo con la strategia commerciale, gli obiettivi dell'azienda e il budget a disposizione.
Monitora l'andamento del canale e dei clienti, analizzando attentamente i dati a disposizione per incrementare le vendite nei segmenti più profittevoli e massimizzare la redditività per l'azienda e per i suoi clienti.Sviluppo e implementazione di attività a valore aggiunto:In collaborazione e allineamento con il team centrale europeo, progetta, implementa e monitora l'andamento di un'ampia gamma di attività a valore aggiunto per il canale, i clienti e la forza vendita, tra cui programmi fedeltà, campagne sell-in/sell-out, gestione dello stock e dell'assortimento, materiale punti vendita, localizzazione delle campagne digital e altro.Category management:In accordo con la strategia di brand & product portfolio europea, monitora e analizza le performance di ciascun brand all'interno del canale e dei principali clienti per pianificare azioni e supporti volti a raggiungere gli obiettivi aziendali e massimizzare la redditività del canale.
Supporta i principali clienti e la forza vendita con raccomandazioni di assortimento in linea con gli obiettivi di ciascun brand per catturare le opportunità del mercato al sell-out.Gestione del budget:Gestisce in modo ottimale il budget assegnato al canale in accordo con la direzione strategica, monitorando il ritorno sull'investimento e le performance dei clienti.REQUISITI:LaureaEsperienza di 3-5 anni nel ruolo di Trade Marketing con rapporti diretti con i clienti, maturata presso contesti multinazionaliFamiliarità con l'analisi di una quantità significativa di dati complessiEsperienza in pianificazione, project management e gestione del budgetEccellenti capacità di comunicazione e relazione interpersonaleOttima conoscenza di excelIndispensabile inglese fluente#J-18808-Ljbffr