Emea Media Lead
5 giorni fa
DescriptionOVERAL PURPOSE OF JOB: The EMEA Media Lead is responsible to lead the operations & governance at scale for our paid traffic acquisition strategies in EMEA in support of OPCOs & IBVTs in an inclusive, timely & qualitatively manner. The EMEA Media Lead will lead our EMEA Media hub & guide all wider traffic acquisition tactics to supp ort our Medical, commercial & corporate communication stakeholders. In 2023, our EMEA Media hub successfully delivered 135 million impressions to our key stakeholders, both HCPs & Patients. Equally important, our commitment to operational excellence resulted in significant cost savings. MAIN ACTIVITIES/TASKS:· Lead standardization efforts on Media & traffic acquisition planning & execution across the region· Increase investments & positioning of Media & Traffic acquisition tactics in strategic medical & commercial campaign planning· Drive process optimization to bring efficiencies in Media & Traffic acquisition at scale in Janssen· Manage a robust set of partners and agencies to bring the highest impact to the business while protecting the efficient cost-to-serve for the business to work with the EMEA Media Hub· Connect investments of Medical & Commercial stakeholders with the business impact those investments achieve for the campaign owners. · Act as the 'subject business matter expert' by analyzing, simplifying and prioritizing requirements and document them into detailed use cases · Work across the full width of the digital operations channels & solutions to bring synergies combining Media & traffic acquisition with other channels & tactics.· Ensures all developed projects & strategies responds to our industry specific compliance guidelines· Successfully develops strong working relationships with key stakeholders to maintain communication and manage expectations with regards to services functionality and delivery· Drive change management & communication projects to internal stakeholders to drive the success and value Media & Traffic acquisition bring to the business · Build strong networks across the whole organization to maximize scaling of regional strategy· Liaise with all stakeholders to ensure quality of deliverables, timely progression of projects, and adherence to specificationSPECIAL REQUIREMENTS· Extensive experience in leading Media & traffic acquisition, ideally in the pharm industry (+3year)· Strong background in overall digital-marketing and digital project management (+5year)· Experience with agency governance & alignment (+3year)· A process person used to operate in environments where complexity is high with the necessary business acumen to establish logical links between processes and business impact · Able to review business requirements, identify issues and generate possible solutions to complex problems whilst establishing good standard operating procedures· Able to translate business requirements into written specifications and/ or visual aids (e.g. PowerPoint, Flow diagrams)· Experience of communicating complex technical/ functional concepts to non-technical audiences· Excellent communication skills with the ability to engage and influence stakeholders across our organization both internal and external· Priorities workload and manage own time to meet agreed targets and deadlines OTHER FEATURES OF THE JOB: · Strong communication skills (oral + written)· Ability to see & frame business impact of operations & efficiency gains· Strong operational execution & leadership· Strong leadership & change management skills· Self-starter, entrepreneur, can do mentality, team-playerJOB LOCATION:The role is EMEA based and will involve travel (10%) within the home country and across the EMEA region. It is anticipated that the role holder will be based in his/her current country of residence as long as easy access to travel/transportation and local hosting is available at a Janssen office.Qualifications ESSENTIAL KNOWLEDGE & SKILLS:· Master or Bachelor's degree in a relevant discipline. · Expert in Media, Digital, Omnichannel and digital marketing· Comprehensive understanding of the critical business questions and drivers of performance.· Strong communication and presentation skills.· Strong networking skills with the ability to create and develop collaborative working relationships across different departments and countries.· Strong change management experience. · Excellent written and spoken English. Fluency in additional EMEA languages would be beneficial.· Ability to work effectively in virtual teams in a highly matrixed environment.EXPERIENCE:· A minimum of 5 years business experience is required in the digital marketing fieldFor more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges. We know that the success of our business – and our ability to deliver meaningful solutions – depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential. At Johnson & Johnson, we all belong.Job Field: Digital Marketing StrategyOrganization: Janssen Pharmaceutica N.V. (7555)
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