Digital Sales Specialist

1 settimana fa

Milano, Lombardia, Italia Adidas A tempo pieno

Join adidas Europe and shape the future
For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends.
- Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration.
We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey.
- At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation.
- Are you ready to be part of our journey?
- Purpose of the role
- Support the Wholesale account team in driving the digital development of the defined key account, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share online
- Support driving specific sell-ins and range extensions for online
- Ensure best in class merchandising actions focused on products visualization, rankings visibility
- Ensure perfect digital campaigns execution (launches and commercials) in cooperation with Marketing and DPC teams
- Monitoring online experience and adidas performances
- Manage the calendar of digital activations of e-retailers with a B2B2C approach
- What you will do:
- Analyze and monitor consumer demand, category trends and the defined key account digital assortment and identify opportunities to help accelerate our brands' net sales & market share
- Continuously monitor the on-site assortment for availability, visibility and findability
- Guarantee that the content is locally relevant to the target consumer and respective geographies
- Execute Digital Shelf optimization initiatives in close collaboration with the account's digital team & the DPC community.
- In partnership with analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across the account
- Regularly give feedback of the respective account into the Cluster DPC team to help drive best-practice & consistency in our approach across Europe
- Showcase expertise in key internal & external environments (e.g.
Sell-ins, key account meetings, Sales & Marketing meetings etc.
)
- Coordinator of all online activities relating to all acquisition, sales, conversion, a/b testing and traffic reporting activities and visibility for both Pure Players and E-Retailers
- Implement digital tools for e-retailers provided by adidas
- Skills you'll need:
- Ideally experience with online product ranging and assortment
- Understanding of key digital KPIs (e.g.
Impressions, CTR, PDP views, ATC, CVR, ROAS), their inter-connected nature and what levers to drive to improve performance
- Experience working with digital metrics & a history of leveraging these to increase sales performance
- Experience working in cross-functional environments with a diverse stakeholder set
- Passionate about deriving business insight from data, improving processes and solving problems
- Results oriented mentality
- Flexibility to handle multiple tasks and to work under pressure
- Comfortable with working in an international environment
- Strong Powerpoint and xls skills required coupled with excellent communication and presentation skills
- Fluent English, both verbally and written
- Strong capability of negotiation and relationship with customers
- Main requirements:
- Minimum 3 years of professional experience in an eCommerce or digitally related field
- University degree in the field of Business, eCommerce or equivalent
- Experience working with external stakeholders, ideally within the sportswear industry
- Strong knowledge of local E-Commerce landscape in the sportswear industry
- Experience working with leading digital data platforms such as Google Data Studio, BI, Adobe is preferred
- Life at adidas:
- Annual bonus
- Meal Voucher
- Gym and Sports opportunities
- Free access to self-learning platform
- Employee Assistance Program (personal counselling)
- Hybrid working model
AT ADIDAS WE HAVE A WINNING CULTURE.
BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH.
JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.
WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball.
Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win.
Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together.
Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules.
Hold yourself and others accountable to our company's standards.
RESPECT: Value all players.
Display empathy, be inclusive and show dignity to all.
**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND EN

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