Global Brand Content Sr. Specialist

7 giorni fa

Milano, Italia Amplifon Group A tempo pieno

**Who we are**Amplifon is the global leader in the retail hearing care industry.Over 20,000 professionals in 26 countries, coming from more than 100 different nationalities, work every day in a global network of 9,500 points of sales to empower thousands of people to rediscover all the emotions of sound.In Amplifon we believe people are the most important component of our success. Only through investment in talent engagement, professional development, and recognition, our people can express their potential and build a fulfilling career.**What we are looking for**We are looking for a** Brand Content Sr. Specialist **who will plan, produce, and publish engaging digital, cross media, content in accordance with our brand identity and style guidelines.The Brand Content Sr Specialist role at Amplifon sits within the **Global Brand Media & Advertising team.**You are expected to research and determine our target audience and oversee the creation and publishing of content in the form of blogs, short
- and long-form articles, social media posts, landing and web pages, and similar, evaluating also content for different media touchpoint like BTL, press, etc.You will collaborate with digital media campaigns strategy Team and you will support in the content strategies and establishing our online presence to improve brand awareness, consideration and conversion throughout the funnel. Additional responsibilities include tracking the progress of our marketing campaigns, analyzing KPIs, and providing feedback to the COE department.** Some of your activities will be**:
- Be responsible of the creation of the content for our touchpoints, mainly digital.
- Researching competitors, target market, and relevant keywords for our content digital marketing strategies
- Running digital content campaigns for our media
- Participating in planning and implementation of effective marketing campaigns
- Collaborating with external creative agency to come up with appropriate visual content
- Collaborating with COE team, to design the proper content needs according to the digital strategy. (Social, DEM, Website and OLV/video strategy)
- Monitoring performance of the content across all digital media platforms
- Support the localization by country
- Writing content for various platforms, including blogs and social media posts, when necessary
- Be precise and able to manage different deadlines, involving different functions
**What you'll need**
- Over 3 years of experience in similar roles, it's a plus coming from Agency
- In-depth knowledge of content management systems
- Bachelor's degree in Marketing, Advertising, or Communications
- Creative-minded with an ability to conceive interesting ideas for new content.
- Ability to prioritize and manage multiple tasks at the same time.
- Strong communication, social, and presentation skills.
- Manage online and print content materials and campaigns.
- Strong attention to detail, results-oriented, self-directed, and curious.
- Ability to work collaboratively or independently while managing multiple assignments and/or responsibilities.
- Fluency in English
Amplifon is working on boosting a Winning Culture that will lead our employees towards the future, starting from the improvement of our Winning Workplace. Aligned to this goal, we offer a hybryd working policy, allowing employees to work 9 days/month remotely.Workplace: Via Ripamonti 133, 20141, Milan (Italy)

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