Digital Consumer Experience Specialist
1 mese fa
Digital Consumer Experience Specialist - Temporary ContractGraduates or Undergraduates in Marketing, Economics, Digital Communication or related fieldsTemporary Contract 12 monthsNestlé welcomes people with disabilityPosition SummaryAs a Digital Consumer Experience Specialist, you will support the implementation of the engagement strategy aimed to attract and fuel the relationship with foodies into the new global brands ecosystem and you will report to the International Business Unit Digital Strategy Manager.A Day in the Life of…Develop data acquisition campaigns supporting markets in accelerating local database growth.
Coordinate and execute pilots and tests, collect and share best practices;Implement the global integrated data capture plan (DMP, martech, GTM, salesforce, CRM) to increase consumer knowledge and deliver personalized consumer journeys.
Cascade above the market segmentation and support markets in marketing automation;Support markets in defining and executing a GLocal CRM plan involving key internal and external stakeholders.
Monitor execution and track markets against agreed local KPIs;Support markets in selecting local players to configurate the appropriate rewards scheme that satisfy consumers' expectations in the new membership program and ensure a holistic program execution;Provide assistance on the external contractors' management and operational execution (from rewards/benefits implementation to discount/voucher erogation).What will make you successful?Graduates or Undergraduates in Marketing, Economics, Digital Communication or related fields1 year of experience in digital division, premium loyalty program management and/or shoppers experience delivery and/or digital products management;Knowledge of IT/Systems processes for marketing automation and audience profiling can be a plus;Forecasting and budgeting;Reporting and KPIs tracking system;Excellent communication and interpersonal skills;Proactive and eager to learn;Fluent in both Italian and English.Who we are, What we Believe inAt Nestlé, we proudly embody the essence of the Good Food, Good Life company.
Our commitment to providing quality food and a fulfilling life is not just a slogan; it is a daily promise we strive to fulfill.
We recognize that our dedicated team, whom we affectionately refer to as Good People, is instrumental in making a positive impact.At Nestlé, we firmly believe that embracing recognition, inclusion, and the value of diversity is vital for personal and organizational growth.
We foster a work environment, business culture, and leadership model that ensure equal opportunities for all individuals at every level of our organization.
We understand that diversity is a key factor in our success, and we actively encourage our team members to share their ideas and collaborate.Our Emotional Communities encompass a wide range of interests and causes, including LGBT+, Gender Balance, Young Professionals, Disability Inclusion, Volunteering, Environmental Sustainability, and Multiculturalism.
By joining these communities, you can actively contribute to and engage with like-minded individuals who share your enthusiasm and commitment to these important areas.Diversity is a fact, inclusion is a choice and we have chosen to be inclusive.
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Digital Consumer Experience Manager
1 mese fa
Bardi, Italia Nestlé Sa A tempo pienoPosition Snapshot At least 5 years' experience in digital consumer experience and optimization preferably in FMCG or retailAnalytical skill, project management, consumer journey analysisAbility to work in matrixKnowledge of marketing technology and media landscapeStrategic planning and target settingFluent English and ItalianPosition Summary Drive and...
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Digital Consumer Experience Manager
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Bardi, Emilia-Romagna, Italia Nestlé Sa A tempo pienoJob SummaryWe are seeking a highly skilled Digital Consumer Experience Manager to join our team at Nestlé Sa. As a key member of our organization, you will be responsible for driving and inspiring cross-functional Digital CX excellence in the market.The successful candidate will support the market organization to manage and optimize various digital...
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Digital Consumer Experience Specialist
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Bardi, Italia Nestle Operational Services Worldwide Sa A tempo pienoGo and check the Nestlé Youth Entrepreneurship Platform: www.nestleyouthentrepreneurship.com Position Snapshot Sanpellegrino Nestlé Waters International Business Unit Assago (Milan) HQ Graduates or Undergraduates in Marketing, Economics, Digital Communication or related fields Temporary Contract 12 months Nestlé welcomes people with disability Position...
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Digital Consumer Experience Specialist
1 mese fa
Bardi, Italia Nestlé Sa A tempo pienoDigital Consumer Experience Specialist - Temporary ContractGraduates or Undergraduates in Marketing, Economics, Digital Communication or related fieldsTemporary Contract 12 monthsNestlé welcomes people with disabilityPosition Summary As a Digital Consumer Experience Specialist, you will support the implementation of the engagement strategy aimed to attract...
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Digital Consumer Experience Specialist
1 mese fa
Bardi, Italia Nestlé Sa A tempo pienoDigital Consumer Experience Specialist - Temporary Contract Graduates or Undergraduates in Marketing, Economics, Digital Communication or related fields Temporary Contract 12 months Nestlé welcomes people with disability Position Summary As a Digital Consumer Experience Specialist, you will support the implementation of the engagement strategy aimed to...
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Digital Consumer Experience Specialist
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Bardi, Italia Nestlé Sa A tempo pienoDigital Consumer Experience Specialist - Temporary Contract Graduates or Undergraduates in Marketing, Economics, Digital Communication or related fieldsTemporary Contract 12 monthsNestlé welcomes people with disability Position Summary As a Digital Consumer Experience Specialist, you will support the implementation of the engagement strategy aimed to...
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